Promoted product
Waitrose 3 for £12 range
Why it worked
The video effectively leverages a popular "3 for £12" promotion from a well-known supermarket, making the featured products accessible and appealing to a wide audience. The quick cuts and visually appealing food preparation create an engaging and aspirational summer meal idea.
Summary
The video showcases a summer hosting meal using the Waitrose 3 for £12 range. It features the preparation and assembly of halloumi flatbreads and chorizo butter king prawn skewers, culminating in a Mexican-inspired burger.
Structure
- 1Introduction to Waitrose 3 for £12 range
- 2Preparing and grilling halloumi
- 3Serving halloumi on flatbreads with sauce
- 4Grilling king prawn skewers
- 5Serving prawns with chorizo butter
- 6Assembling and presenting a Mexican-inspired burger
Product placement
Waitrose (supermarket chain) - ACTS - sells food products, including halloumi, king prawn skewers, flatbreads, and beef burgers. Removing it would change what happens in the video.
Waitrose 3 for £12 range (promotion) - ACTS - offers a selection of food products for a set price. Removing it would change what happens in the video.
Waitrose Halloumi - ACTS - cheese product that is grilled and served. Removing it would change what happens in the video.
Waitrose King Prawn Skewers - ACTS - prawn product that is grilled and served. Removing it would change what happens in the video.
Waitrose Hand-Stretched Flatbreads - ACTS - flatbread product that is served with halloumi. Removing it would change what happens in the video.
Waitrose 4 Oak Smoked BBQ Beef Burgers - ACTS - burger product that is grilled and served. Removing it would change what happens in the video.
Waitrose Brioche Rolls - ACTS - burger bun product that is used to assemble a burger. Removing it would change what happens in the video.
GoZney (pizza oven brand) - APPEARS - a pizza oven is used for cooking. Removing it would not change what happens in the video.