@ashley.elle.co — 43x breakout

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Unofficial rules of fitness in your 30s / after kids

@ashley.elle.co

41.9K followers · usually 1.1K views a post

Views

46.5K

Likes

1.7K

Comments

157

View velocity

+11.9K views over 5.5d · ~2.2K/day · 6 observations

Why it worked

The video likely resonated with its target audience by offering relatable and realistic fitness advice that challenges common societal pressures. The "unofficial" framing and the inclusion of "after kids" makes the content feel authentic and achievable.

Summary

The video presents unofficial fitness rules for women in their 30s or after having children. It emphasizes that shorter workouts count, walking is valid exercise, and focusing on building the current body rather than regaining a past one is important.

Structure

1Introduction of unofficial fitness rules
2Rule 1: Workout duration doesn't need to be long
3Rule 2: Walking counts as exercise
4Rule 3: Focus on current body, not past
5Rule 4: Sleep can be prioritized over early workouts
6Rule 5: Protein intake is significant
7Rule 6: Warm-ups are essential
8Rule 7: Consistency is key
9

Original caption

Unofficial rules of fitness in your 30s / after kids: 1. A 30-minute workout absolutely counts. 2. Walking is exercise. Stop letting the internet convince you otherwise. 3. You don’t need to “get your old body back.” Build the one you have now. 4. Sleep sometimes wins over the 5am workout. 5. Protein is basically part of your personality now. 6. Your warm-up is no longer optional 😂 7. Consistency beats going absolutely feral for 2 weeks and quitting. 8. Your kids seeing you take care of yourself counts for something too. 9. You’re allowed to have fitness goals AND enjoy pizza on Friday night. 10. The goal isn’t to look 21 again. It’s to feel ridiculously good at 35, 40, 50+. I don’t make the rules 🤎 If you’re a mom with no time for the gym , I made a guide with 40+ done for you workouts you can do right at home . It’s in my bio! #MomsofTikTok #fitmomsover30 #momsover30 #fitnesstips