The video taps into the common consumer experience of expensive products not living up to expectations, creating relatable content that resonates with viewers who may have had similar experiences or are considering purchasing the product.
Summary
The video critiques the Dyson Airwrap, showing a user's negative experience with the product. The creator expresses disappointment with the results, stating the hair looked worse after use and questioning the product's value for its high price.
Structure
1Introduction of the Dyson Airwrap and user's attempt to use it
2User's struggle and negative results with the product
3Comparison of before and after hair appearance
4
Original caption
Mikayla Nogueira vs Dyson #mikaylanogueira #dysonairwrap #dyson #richlux
More from @richlux713
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User's realization of the product's ineffectiveness
5Final look and creator's disappointment
Product placement
Dyson Airwrap: acts - used to style hair, visible result comes from it. Removing it would change what happens in the video. Dyson: appears - brand name on the product. Removing it would not change what happens in the video.
On-screen text
Mikayla Nogueira vs Dyson #mikaylanogueira #dysonairwrap #dyson #richlux
Transcript
Mikayla Nogueira girl bought the new $500 Dyson Airwrap and she is gonna show us how to use it in this photo screenshots that I took from my fake account because I'm blocked. So here it is guys, because you know I'm upset. I'm upset. Here we go. So she starts using the Dyson Airwrap with her wet hair. And midway through, I think she's like feeling that like $500 girl and it looks like this. But she's doing it for the content. Then she's like trying to save it and salvage it. And um, this is what our hair looks like. It's kind of thinning, kind of balding a little bit, but it's okay. It's not because of the Dyson Airwrap. Like the Dyson Airwrap, I think it's iconic, but obviously like it only works if you like really know how to like turn it out and use it. You can probably like do something similar with like a Conair at the Marshall's or Ross, you know what I'm saying? But it's still a nice hair wrap. Don't get me wrong. So at this point, she's like figuring out that like damn, I'm bald. I'm not even 30 yet. Oh my god, right? So then she starts to salvage it with the video. And here she's like, okay, well, looks a little better. Not really though. If you look at the difference, like from before. Here's the before. Mhm. And then there's like the after. It's more like angles, right? So then she continues using the Dyson hair wrap. And she's like, okay, my hair looks dried and fried right now. And she's just kind of like looking around at her, um, her assistant, I mean, her boyfriend. And she's like, girl, I'm so over it right now. And at the end of it, this is what she looks like. Her hair looks worse than when it started out. And then she still try to like salvage the bangs and then she's using the Dyson Airwrap and like combing it out, but it just looks like puffy and dried out. It almost looks like flaky like it's about to fall out. Like the whole thing. And then here is when I feel like she's realizing that like, what did I just do? It's not even worth it right now. Like I should have just went to the salon for the $500. And then this is the finished look. She went ahead and put some little clips on it. And that is Mikayla Nogueira using the Dyson Airwrap.
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