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All breakouts
23.6App DemoOther hookLifestyle
Hook
Original Glazed Blueberry Flavored
@krispykreme
226.2K followers · usually 6.2K views a post
Views
146.0K
Likes
3.4K
Comments
63
Shares
2.2K
Why it worked
The video leverages a popular, limited-time product return to create excitement and urgency, using visual appeal of the donut-making process and a clear announcement of availability.
Summary
This video announces the return of Krispy Kreme's Original Glazed Blueberry Flavored doughnuts. The video shows the donuts being made on an assembly line and highlights their availability starting Thursday.
Structure
- 1Donuts being made
- 2Announcement of return
- 3Close-up of donut
- 4Availability information
Original caption
Your fav is BACK! 🫐🍩 You asked, we listened! Original Glazed Blueberry Flavored doughnuts return Thursday and are here for the weekend only! 💙 Pre-order yours TODAY at krispykreme.com/shop/menu #krispykreme #blueberry #originalglazed #bringback #donut
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