The video leverages a popular, limited-time product return to create excitement and urgency, using visual appeal of the donut-making process and a clear announcement of availability.
Summary
This video announces the return of Krispy Kreme's Original Glazed Blueberry Flavored doughnuts. The video shows the donuts being made on an assembly line and highlights their availability starting Thursday.
Structure
1Donuts being made
2Announcement of return
3Close-up of donut
4Availability information
Original caption
Your fav is BACK! 🫐🍩 You asked, we listened! Original Glazed Blueberry Flavored doughnuts return Thursday and are here for the weekend only! 💙 Pre-order yours TODAY at krispykreme.com/shop/menu #krispykreme #blueberry #originalglazed #bringback #donut
More from @krispykreme
More breakout videos from this creator.
Product placement
Krispy Kreme (ACTS - it is the brand that makes and sells the donuts, and the video shows the donuts being made and announces their return. Removing Krispy Kreme would change what happens in the video.)
Call to action
Pre-order yours TODAY at krispykreme.com/shop/menu
On-screen text
Original Glazed
Blueberry Flavored
is
BACK!
So we
brought it back!
Available starting
Thursday
Transcript
Original Glazed Blueberry Flavored is BACK! So we brought it back! Available starting Thursday