Your fall favorites have arrived!

@krispykreme

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SoundTikTok sound · Fabienk

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

10 videos3 creators

Why it worked

The video leverages visually appealing close-ups of delicious-looking donuts, combined with seasonal themes (fall flavors), to create desire and engagement. The direct question at the end encourages interaction and sharing.

Summary

The video showcases three new fall-themed donuts from Krispy Kreme: Maple Cheesecake, Biscoff Cookie Butter, and Cafe Mocha. It shows close-ups of the donuts being decorated and asks viewers which one they would try first.

Structure

1Introduction of fall donuts
2Maple Cheesecake donut preparation
3Biscoff Cookie Butter donut preparation
4Cafe Mocha donut preparation

Original caption

Your fall cravings are officially answered! 📞🍩 Which doughnut are you FALLing over? #krispykreme #fall #autumn #donut #maple

More from @krispykreme

Product placement

Krispy Kreme (ACTS - visible in multiple shots, its donuts are shown being made and presented, and the brand name appears on the box. Removing it would change what happens in the video.)

Call to action

Which fall bite are you trying first?

On-screen text

Your fall favorites have arrived! Maple Cheesecake With cheesecake kreme filling & graham flavored crunch Biscoff Cookie Butter With Biscoff cookie butter kreme filling & cookie pieces Cafe Mocha With chocolate icing & coffee flavored buttercreme Which fall bite are you trying first?