Your fav candy just picked your order

@krispykreme

228.5K followers · usually 8.1K views a post

Views

1.4M

Likes

726

Comments

6

Shares

140

SoundTikTok sound · Halloween ・ cute horror song(191109)

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

10 videos3 creators

Why it worked

The video uses a relatable 'personality quiz' style format that gamifies the menu, making the product selection feel personalized and fun for the viewer.

Summary

Krispy Kreme showcases their new Looney Tunes themed Halloween doughnuts by matching them to popular candy types. The video serves as a visual menu to inspire customer orders.

Structure

1Hook text overlay
2Candy corn match to Tweety & Sylvester doughnut
3Chocolate caramels match to Bugs Bunny doughnut
4Gummy bears match to Lola Bunny doughnut

Original caption

Save this for your order inspo this spooky season #krispykreme #halloween #donuts #inspo #looneytunes

More from @krispykreme

Product placement

Krispy Kreme (a) ACTS: the brand's interface (the store front) is shown and its products (the Looney Tunes themed doughnuts) are operated/presented to the viewer. Removing it would change the video entirely as it is the subject. Looney Tunes (a) ACTS: the characters are used as the theme for the doughnuts. Removing them would change the product identity.

Call to action

Save for order inspo

On-screen text

Your fav candy just picked your order Save for order inspo If it's candy corn... Order the Tweety & Sylvester Doughnut If it's chocolate caramels... Order the Bugs Bunny Doughnut If it's gummy bears... Order the Lola Bunny Doughnut If it's chocolate sandwich cookies... Order the Taz Doughnut

Transcript

Your fav candy just picked your order. Save for order inspo. If it's candy corn, order the Tweety and Sylvester Doughnut. If it's chocolate caramels, order the Bugs Bunny Doughnut. If it's gummy bears, order the Lola Bunny Doughnut. If it's chocolate sandwich cookies, order the Taz Doughnut.