Presenting the women’s Polo Ralph Lauren Spring 2027 collection at Paris Fashion Week.

@ralphlauren

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Promoted product

Polo Ralph Lauren

Polo Ralph Lauren is a fashion brand that designs and manufactures clothing, handbags, and accessories, which are showcased in seasonal runway collections and styling presentations.

15 videos3 creators

Why it worked

The video leverages the prestige and visual appeal of a high-fashion runway show to build brand desire for the new collection without needing a traditional sales pitch.

Summary

The video showcases the Polo Ralph Lauren Spring 2027 collection during a runway show at Paris Fashion Week. It highlights the clothing designs alongside jewelry from various Indigenous artists as part of the brand's Authentic Makers program.

Structure

1Models walk the runway in Polo Ralph Lauren Spring 2027 looks
2Close-up shots highlight clothing textures and jewelry details
3The collection emphasizes a mix of classic styles and artisanal accessories
4

Original caption

Presenting the women’s #PoloRalphLauren Spring 2027 collection at #ParisFashionWeek. Styled with jewelry by Piki Wadsworth (Diné/Hopi), Leon (Diné/Navajo) & Val Martinez (San Felipe Pueblo & Zuni Pueblo), and T.Skies as part of Ralph Lauren’s Authentic Makers program. #PoloRLStyle

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Product placement

Polo Ralph Lauren (a) acts as the subject of the fashion show, showcasing its new collection. Piki Wadsworth, Leon, Val Martinez, and T.Skies (a) act as the jewelry designers whose work is featured and styled with the collection.