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@ralphlauren — 948x breakout selling Polo Ralph Lauren | Overshot

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948×OtherOther hookLifestyle

Hook

Women’s Polo Ralph Lauren Spring 2027, up close and personal.

@ralphlauren

1.9M followers · usually 12.1K views a post

Views

10.9M

Likes

10.1K

Comments

10

Shares

60

SoundTikTok sound · original sound - ralphlauren

Promoted product

Polo Ralph Lauren

Polo Ralph Lauren is a fashion brand that designs and manufactures clothing, handbags, and accessories, which are showcased in seasonal runway collections and styling presentations.

15 videos3 creators→

Why it worked

The video leverages the high-status appeal of a major fashion house runway show, providing an exclusive, 'up close' perspective that feels premium and aspirational to the viewer.

Summary

A montage of models walking down a runway showcasing the Polo Ralph Lauren Spring 2027 collection. The video provides a close-up look at the various outfits and accessories featured in the show.

Structure

1Runway walk sequence
2Close-up of clothing details
3Showcasing accessories
4Final model walk

Product placement

Original caption

Women’s #PoloRalphLauren Spring 2027, up close and personal. #PoloRLStyle #ParisFashionWeek

More from @ralphlauren

More breakout videos from this creator.

Polo Ralph Lauren (a) ACTS: the brand is the subject of the fashion show, the clothing is operated/modeled, and the brand name is explicitly stated in the caption and on-screen text as the collection being presented.

On-screen text

Women’s Polo Ralph Lauren Spring 2027

A culture, a community, a passion for collecting—it all began in 1976. And now w

30.4Mviews·@ralphlauren

Women’s #PoloRalphLauren Spring 2027 bags, presented in new shapes, colors, and

Polo Ralph Lauren

23.0Mviews·@ralphlauren

The bags, accessories, and details of the Spring 2027 Collection by #RalphLauren

13.1Mviews·@ralphlauren

A silk-satin crossover top, embellished with cascading tonal beadwork. #RalphL

12.0Mviews·@ralphlauren

Presenting the women’s #PoloRalphLauren Spring 2027 collection at #ParisFashionW

Polo Ralph Lauren

11.5Mviews·@ralphlauren

The one and only. Backstage at the Spring 2027 Runway Show by #RalphLauren. #R

7.4Mviews·@ralphlauren

The tie of a scarf. A flip of the collar. The Polo way of styling comes together

Polo Ralph Lauren

7.7Mviews·@ralphlauren

Come with #ConanGray to #PoloFest. From #RLVintage finds to a Polo Bear Pin box

7.2Mviews·@ralphlauren

POV: You’re one of the first to see inside the first-ever #PoloFest. #PoloRalph

Polo Ralph Lauren

6.8Mviews·@ralphlauren

Six collectors. Four countries. A passion for #RLVintagethat runs deep. #PoloR

Polo Ralph Lauren

5.9Mviews·@ralphlauren

Think you know vintage Polo? Come help us find the rarest pieces at the first ev

Polo Ralph Lauren

5.6Mviews·@ralphlauren

The details of #PoloFest, through #DiegoValesco’s lens. #PoloRalphLauren

Polo Ralph Lauren

5.4Mviews·@ralphlauren