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2.6KText-HeavyStory Open hookLifestyle
Hook
For five decades, the style conversation between Ralph Lauren and Japan has been unfolding like a game of ping-pong.
@ralphlauren
1.9M followers · usually 12.1K views a post
Views
30.4M
Likes
6.3K
Comments
24
Shares
252
Promoted product
Polo Fest
Why it worked
The video uses a high-energy, fast-paced collage aesthetic that aligns with the 'ping-pong' metaphor, effectively blending historical brand heritage with modern event promotion.
Summary
The video highlights the long-standing cultural exchange between Ralph Lauren and Japan, culminating in an announcement for an upcoming event called Polo Fest in Tokyo. It uses a collage-style aesthetic to showcase the brand's historical influence on Japanese fashion.
Structure
- 1Introduction of the historical style conversation
- 2Showcasing different fashion influences
- 3Mention of the current vintage craze
- 4Announcement of Polo Fest in Tokyo
Product placement
Ralph Lauren (a) acts: the brand is the subject of the video, showcasing its historical influence and current collections. Polo Fest (a) acts: the event is the primary subject being promoted, with dates and location provided.
Original caption
A culture, a community, a passion for collecting—it all began in 1976. And now we’re celebrating in Tokyo at #PoloFest. October 23–25. #RalphLauren #PoloRalphLauren
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