That's awesome.

@ralphlauren

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SoundTikTok sound · original sound - ralphlauren

Promoted product

Polo Ralph Lauren

Polo Ralph Lauren is a fashion brand that designs and manufactures clothing, handbags, and accessories, which are showcased in seasonal runway collections and styling presentations.

15 videos3 creators

Why it worked

The video leverages the 'archive' trend and the high-status appeal of vintage collecting to build brand prestige without using a traditional sales pitch.

Summary

A group of vintage collectors from around the world gather to discuss and admire rare pieces from the Polo Ralph Lauren archive. They share stories about specific fabrics, labels, and the personal significance of their finds.

Structure

1Collectors admire vintage clothing pieces
2Discussion of rare labels and historical fabrics
3Reflecting on the difficulty of finding specific items
4

Original caption

Six collectors. Four countries. A passion for #RLVintagethat runs deep. #PoloRalphLauren

More from @ralphlauren

Product placement

Polo Ralph Lauren (a) ACTS: The video features collectors discussing and showcasing specific vintage pieces from the brand, highlighting their rarity, labels, and historical significance. The brand is the subject of the entire conversation. Polo Fest (b) APPEARS: A logo on lanterns and a large window display in the background. Removing these would not change the content of the discussion.

On-screen text

That's awesome. Oh wow. The back is beautiful, too. The collar is amazing. This is my baby. This is my favorite. This is the earliest label There was a photograph of This sort of stuff takes It's not made for sales, When I find this,

Transcript

That's awesome. Oh wow. The back is beautiful, too. The collar is amazing. This is my baby. This is my favorite. I think it's very hard to find. This is the earliest label that I've been able to find. Have you seen that label? There was a photograph of this exact fabric on a bedspread, from Fall 2004. This sort of stuff takes its own type of person to buy it. They're out there, but definitely hard to find. It's not made for sales, but for example, when I find this, now, I think I start my archive.