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A HeyDude promo with the University of Florida’s Theta Chi chapter is drawing criticism after two former members were accused of sharing a student’s intimate images without consent. The company says it didn’t know about the allegations when the tour stop was planned and will reevaluate its remaining stops. With the Cornell case raising urgent questions about accountability and campus culture, people are asking brands to think carefully about who they choose to put in the spotlight. #HeyDude #UniversityOfFlorida #CampusSafety #ConsentMatters #cornell