Oh, excuse me, excuse me.

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

5 videos2 creators

Why it worked

The video uses a relatable, high-tension interaction that highlights the show's gritty tone while effectively using a clear CTA to drive viewers to the streaming platform.

Summary

A police officer stops a woman for littering and insists she picks it up despite her protests about being a busy barrister. The officer stands her ground, threatening to report her to the council, eventually forcing the woman to comply.

Structure

1Police officer confronts a woman for littering
2The woman attempts to use her status as a barrister to avoid picking up the trash
3The officer explains the legal consequences of littering
4The woman reluctantly picks up the trash

Original caption

Should've just put it in the bin in the first place 🙃 #BlueLights #DramaSeries #Belfast #NorthernIreland Blue Lights: For police officers in Belfast, the pressure is immense. Facing criminal gangs and divided communities, they don't know who to trust. Gritty, BAFTA-winning drama.

More from @bbc

Product placement

BBC iPlayer: (a) ACTS — the video includes an on-screen button to "Watch on iPlayer" which directs the viewer to the streaming service to watch the show. Removing this would change the video's function as a promotional clip for the platform. Blue Lights: (a) ACTS — the video is a clip from this specific drama series, which is being promoted for viewing on the BBC iPlayer platform.

Call to action

Watch on iPLAYER

On-screen text

BBC BLUE LIGHTS Some strong language FRIENDLY REMINDER: DON'T LITTER Watch on iPLAYER

Transcript

Oh, excuse me, excuse me. You dropped something. I just missed the bin. What? Yeah, you still need to pick it up. Look, I'm a barrister. I'm due in court, I don't have time for this. It doesn't matter. Pick it up. Constable. Let me explain the law to you. Littering is a council matter. There's nothing you can do. I can report you to the council, show them my notebook and body-worn, and they can prosecute you. You're not serious? You'd actually go to court over this? What a colossal waste of time. I would. Un-fucking-believable. Thank you. I actually enjoyed that one.