@guidedfitmama — 392x breakout selling Guided Fit Mama

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POV: you're pregnant and refuse to let "mom butt" sneak up on you again

@guidedfitmama

860.8K followers · usually 4.5K views a post

Views

1.8M

Likes

63.8K

Comments

506

Promoted product

Guided Fit Mama

Guidedfitmama, also known as Zaria or 'Coach Z,' has helped thousands women heal their postpartum bodies!

Why it worked

The video uses a relatable 'POV' hook that addresses a specific physical insecurity common to the target audience, then provides immediate, actionable value before pivoting to the creator's paid program.

Summary

The creator demonstrates a posture correction tip for pregnant women to avoid "mom butt" while doing dishes. She uses this fitness advice to promote her Core Comeback Challenge program.

Structure

1Hook about avoiding mom butt
2Demonstration of incorrect vs correct posture
3Explanation of the physical benefits
4Call to action for the fitness challenge

Product placement

Guided Fit Mama (a fitness program for pregnant and postpartum women) — it ACTS as the subject of the video, as the creator is promoting her "Core Comeback Challenge" which is linked in her bio and mentioned in the caption. Removing the brand and the challenge would change the purpose of the video, which is to drive sign-ups for her fitness service.

Original caption

Pregnant or postpartum? Sis, stop letting those hips hang forward while you’re doing dishes! Ever catch yourself standing with your hips pushed forward and your butt tucked under? 👀 Here’s why I want you to be mindful of it! When we constantly hang out in this position, we can end up relying on our joints for support instead of letting our muscles share the work. And YES, your glutes, core, and pelvic floor are all part of that conversation! 👏🏽 Your pelvic floor needs to be able to contract AND relax, and your rib cage and pelvic positioning can influence how those muscles coordinate. ✨ TRY THIS: Rest one foot inside the cabinet on a stable surface while doing dishes! This changes your stance, helps you shift out of that hips forward position, and may relieve tension through your hips and lower back. Switch legs and keep moving! Remember, there’s no perfect posture. The goal is to give your body OPTIONS, not stay stuck in one position all day! And sis, fixing your posture alone won’t build that booty back. You still gotta train those glutes! 😂🍑 so join me in Core Comeback Pregnancy Edition #pregnancy #pelvicfloor #homeworkouts #pregnancyworkouts #postpartumfitness