So if you've been following me or if you're new here, you know I do business brands and strategy breakdowns.

So if you've been following me or if you're new here, you know I do business brands and strategy breakdowns. But what credibility do I have? I actually went to school in Boston most of the time. I run an agency called Forge which helps launch and grow consumer brands, such as Troy Aikman's beer brand Eight Beer, and this viral snack food Muddy Bites, which by the way these are just the bottom of a Sunday cone. I mean so genius. Jambys, which makes boxers with pockets and a ton of other comfy loungewear and just a ton of other fun brands. I also co-founded and run a business called Oklahoma Smokes, which makes a nicotine tobacco-free alternative for smokers who are looking to quit. So if that's you, check it out. We've also grown that business almost exclusively through TikTok, so I know a lot about how brands should be using TikTok to market their products. Five or six years ago, I ran this business which rented out a Jeep fully stocked with everything you need to go camping. And it's based in New York City, so you know people don't have cars and they don't have stuff you need to go camping. This was a labor of love, it was a bad business to run, but it did offset the ownership of this car. Don't get into this business. Prior to that, I was in the consumer tech world where I was the co-founder of this protocol called Point, which I think to this day is the fastest way to share a link and have a conversation about it. It was a Chrome extension and an iOS app and we raised a bunch of venture money for that, so I'm very familiar with that space too. In some ways, you could say I'm the CEO being CEO. So like I said, I'm going to be talking business brand strategy breakdowns, I'll share tips, and I'll have fun with it. And if you ever wanna work with me one on one or with my agency, all of my information is in the bio.