Do you guys think I was going to do a Valentine's Day look without filming a tutorial? Because I would never.

@sourandnasty

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Kaleidos Makeupkaleidosmakeup.com

Kaleidos comes from kaleidoscope. To us, the colorful, moving mosaic formed by a kaleidoscope is the perfect analogy for the constant evolution of beauty. We believe in personal empowerment through makeup, and we hope to encourage free and creative self-expression by bringing you inspiring, colorful makeup.

3 videos

Why it worked

The video provides high-quality, visually satisfying makeup artistry that aligns perfectly with a trending seasonal theme, making it highly shareable and engaging.

Summary

The creator demonstrates a Valentine's Day-themed makeup look featuring heart patterns on the eyelids. She uses various products throughout the tutorial to achieve the final result.

Structure

1Introduction to the Valentine's Day makeup look
2Sketching the checkerboard pattern with red eyeshadow
3Blending and cleaning up edges with concealer

Original caption

i need suggestions for heart shaped kitchenware/cookware plz my homegoods is lacking #ValentinesDay #valentinesdaymakeup #vdaymakeup #heartmakeup #eyelook #eyemakeup . Products used: @Kaleidos Makeup tone activator eye primer and sumphony face illuminator in light @colourpopco strawberry shske pressed powder palette @Bobbi Brown skin voncealer stick in beige @Glisten Cosmetics split liner in beige @kissproducts prêt-a-porter lashes @Kimchichic thsilor bludh in pinky @about-face light lock powder in stay in bed @flowerknowsglobal cloud lip cream in tiny tulip @ByMelolops x @cutcreaser C1 and C4 liner brushes @Gavissi Beauty ® GV12 liner brush

More from @sourandnasty

Product placement

The creator uses and displays several makeup products from brands like Kaleidos Makeup, ColourPop, Bobbi Brown, Glisten Cosmetics, Kiss Products, KimChi Chic, and About-Face.

On-screen text

Head-to-Toe Heart Makeup

Transcript

Do you guys think I was going to do a Valentine's Day look without filming a tutorial? Because I would never. I'm starting out with a red eyeshadow on an angled liner brush, basically sketching out this kind of like checkerboard pattern. And as always, my eyelid is primed. And then I'm using some pink and red eyeshadow to blend that out. It doesn't have to look perfect because I'm going in with a liner brush and some concealer to clean up the edges and setting that really quick. Next, I'm drawing in the hearts with a red liner, but only in the areas without any eyeshadow. And then I'm continuing the designs with a pink liner in the areas where there is eyeshadow. Of course, we're going with pink blush and I wanted this look to look really glowy, so I'm packing on that highlighter. And to add a little something extra, I'm wearing these heart earrings, throwing on a heart sweater for a full head-to-toe heart look.