Looks pretty, but did it make you any f*cking sales?

@kafandcomarketing

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Selling · Ecom Product

Averseen in 2 videos →https://averactive.com/ ↗

Why it worked

The video uses a provocative hook that challenges the viewer's current marketing effectiveness, followed by a clear, actionable breakdown of a successful brand's strategy.

Summary

A marketing consultant analyzes why the activewear brand Aver is successful at converting viral content into sales. She highlights the founder's use of entertaining content, direct product selling, and social proof as key strategies for other brand owners to emulate.

Structure

1Hook questioning the effectiveness of marketing
2Introduction of Aver Active as a case study
3Explanation of why founder-led content drives sales
4Three specific strategies for success
5Closing challenge to the viewer

Product placement

The brand Aver is the subject of the entire video, with clips of their social media content shown throughout.

Call to action

Original caption

Every viral moment brings a new audience straight to @Aver. She knows exactly how to sell to them the moment they land. And she backs every drop with her team wearing her pieces and styling videos that keep converting. Founder led marketing. Social proof. Sales. #marketing #marketingstrategy #marketingconsultant #marketingandsales #businessownertiktok

More from @kafandcomarketing

Their other posts in the index, biggest breakout first.

What would happen if you started putting yourself in your content today?

On-screen text

Looks pretty, but did it make you any f*cking sales? Aver is a 3 year old Australian activewear brand out-marketing global giants from the founder's couch. Calling a customer because she got pranked into thinking she had the speedies is this Heidi? Yeah, We couldn't not hahah #1 #customercall #callingacustomer WAREHOUSE SALE, NEW ITEM REVEAL If you're already excited warehouse sale, Only the best of the best #SmallBusiness #productlaunch First to 5 wins Blue, purple, Round 2!!!! #funnychallenge #funnychallenge #tiktokgame

Transcript

Looks pretty, but did it make you any f*cking sales? Aver is a 3 year old Australian activewear brand out-marketing global giants from the founder's couch. While Lululemon spends millions of dollars on their campaigns, Aver Active films herself upside down on her couch and she's literally stealing their customers. My name's Kate, I'm a sales and marketing strategist and business consultant for 7 to 9 figure brand founders and I help them reach 1 million to 2 million dollar months. Founder led content can literally be the difference between you doing 2000 dollar unprofitable days and 50k super profitable days. And Aver Active literally has the playbook you should be following. Number one, the founder puts herself in funny entertaining content. They know as a team as well how to attract new audiences in by going viral. Number two, Aver actually sells her pieces through her content. And I find that brand founders are one or the other. They either know how to sell or they know how to go viral, they don't do both. And number three, they show other people and the team wearing the clothes, styled in the clothes and this is how you convert your fashion buyer or your activewear buyer. What would happen if you started putting yourself in your content today? It's not the economy, it's probably that your face is not on front of the brand.