WHAT IM INVESTING IN

@mattshoss

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Why it worked

The video likely resonated due to the creator's young age and significant investment amount, creating a sense of aspiration and curiosity. The clear breakdown of his portfolio, using percentages and specific ETF names, provides actionable information for viewers interested in personal finance.

Summary

The creator, Matt, details his investment portfolio at 22 years old, having invested over $150,000. He breaks down his holdings, which include Amazon stock, and ETFs like VBR, VUG, VFV, and VOO, explaining the percentages allocated to each.

Structure

1Introduction and investment amount
24% in Amazon
38% in VBR (small cap value ETF)
422% in VUG (large cap growth ETF)
560% in S&P 500 (VFV/VOO)
6Call to action to follow

Product placement

Amazon: acts - it is a company the creator invests in. Removing it would change the video's content about investment portfolio composition. VBR: acts - it is an ETF the creator invests in. Removing it would change the video's content about investment portfolio composition. VUG: acts - it is an ETF the creator invests in. Removing it would change the video's content about investment portfolio composition. S&P 500: acts - it is an index that the creator invests in via ETFs. Removing it would change the video's content about investment portfolio composition. VFV: acts - it is an ETF the creator invests in. Removing it would change the video's content about investment portfolio composition. VOO: acts - it is an ETF the creator invests in. Removing it would change the video's content about investment portfolio composition.

Original caption

Here’s what stocks I invest in!

More from @mattshoss

Their other posts in the index, biggest breakout first.

Call to action

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On-screen text

WHAT IM INVESTING IN + $150,000 22 yo 4% 8% VBR 22% VUG 60% S&P 500 VFV / VOO $CAD save this video FOLLOW ME

Transcript

My name is Matt and I've invested over $150,000 at 22 years old and this is what I invest in. And this is what I invest in. I make videos on finance and investing all the time. So if you like money, then give me a follow. Starting off with the smallest part of my portfolio, I have 4% in Amazon. There's not really a reason for this. I just like the company and I think they're gonna do well, so I bought a little bit of stock. Next up with 8% of my portfolio, we have an ETF called VBR. This is a small cap value ETF that I personally like. Now with 22% of my portfolio, we have another ETF called VUG and this is a large cap growth ETF. And with the final 60% of my portfolio, I have it in the S&P 500 in two ETFs, VFV and VOO. These two ETFs are the exact same thing. One of them is in Canadian dollars and the other is in US dollars. I have both because it depends which account I'm investing in. If you like this, then save this video. Follow me.