I'm sharing some of my favorite marketing campaigns that I've seen this week and that brands should learn from.

@kohisocial

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Why it worked

The video provides high-value, curated industry insights that build authority, making the subsequent promotion of the event feel like a natural extension of the content rather than an intrusive ad.

Summary

The creator discusses three successful marketing campaigns from different brands, highlighting their creative strategies. She then transitions to promoting a marketing event hosted by Planable, a content marketing tool.

Structure

1Introduction to favorite marketing campaigns
2Analysis of Zus Coffee's croissant campaign
3Analysis of Yeo's Brattea campaign
4

Original caption

This week’s favorite marketing campaigns! 🤯 Learn how to make your own campaigns successful at @planable marketing happy hour 🍹 #marketing101 #marketingtips #marketingideas #digitalmarketing

More from @kohisocial

Product placement

Planable is mentioned as the creator's favorite content marketing tool and the host of an upcoming marketing event.

Call to action

Click the link in my bio to join the Marketing Happy Hour event.

On-screen text

I'm sharing some of my favorite marketing campaigns that I've seen this week and that brands should learn from Campaign #1: Zus Coffee Croissant Launch Campaign They introduced their product walking with a big croissant. So, it's a clever twist but it's both creative & eye catching Campaign #2: Yeo's Brattea how they tap into the younger audience by hopping on the 'BRAT Summer Craze' by Charli XCX which creates a buzz with their limited edition Brattea. And they even spice things up by dropping off and unboxing their new Brattea drinks in various locations. And of course a local campaign too which is my most favorite Campaign #3: Charlotte Folk x Bini Really genius! I feel like this collaboration was well planned that they posted 5 weeks prior to the launch up until the continuous hype building I feel like every post was meant to engage and excite their audience about this collaboration. And brands especially if you're looking to work with a big ambassador like a big endorser you wanna take inspiration from Charlotte Folk's that instead of you just dropping one video and that's it you wanna make sure that you have like a really good launch campaign like Charlotte Folk so that's it for this week! If you guys wanna learn more about some marketing campaigns that work I'd love to invite you guys in the upcoming Marketing Happy Hour: Campaigns that Worked Marketing Happy Hour 🍹: Campaigns that Worked Planable Planable is actually my favorite content marketing tool at the moment and they're gonna spill the beans on their most successful campaigns so super helpful for marketers out there So, if you guy wanna join just click the link in my bio and I'll see you guys there!

Transcript

I'm sharing some of my favorite marketing campaigns that I've seen this week and that brands should learn from. First is Zus Coffee's croissant launch campaign. So, taking inspiration from Jacquemus' jumbo marketing which I also love, they introduced their product walking with a big croissant. So, it's a clever twist but it's both creative & eye catching. Next is Yeo's Brattea. I super love how they tap into the younger audience by hopping on the 'BRAT Summer Craze' by Charli XCX which creates a buzz with their limited edition Brattea. And they even spice things up by dropping off and unboxing their new Brattea drinks in various locations. And of course a local campaign too which is my most favorite and it's Charlotte Folk's collaboration with Bini. Really genius! I feel like this collaboration was well planned from the teaser that they posted 5 weeks prior to the launch up until the continuous hype building. I feel like every post was meant to engage and excite their audience about this collaboration. And brands especially if you're looking to work with a big ambassador like a big endorser you wanna take inspiration from Charlotte Folk's that instead of you just dropping one video and that's it you wanna make sure that you have like a really good launch campaign like Charlotte Folk. So that's it for this week! If you guys wanna learn more about some marketing campaigns that work I'd love to invite you guys in the upcoming Marketing Happy Hour of Planable. So Planable is actually my favorite content marketing tool at the moment and they're gonna spill the beans on their most successful campaigns so super helpful for marketers out there. So, if you guy wanna join just click the link in my bio and I'll see you guys there!