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Hook
I'm sharing some of my favorite marketing campaigns that I've seen this week and that brands should learn from.
@kohisocial
176.2K followers · usually 3.4K views a post
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313.5K
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15.4K
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Why it worked
The video provides high-value, curated industry insights that build authority, making the subsequent promotion of the event feel like a natural extension of the content rather than an intrusive ad.
Summary
The creator discusses three successful marketing campaigns from different brands, highlighting their creative strategies. She then transitions to promoting a marketing event hosted by Planable, a content marketing tool.
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Transcript, structure and on-screen text
6 beats, a 303-word transcript and 89 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
This week’s favorite marketing campaigns! 🤯 Learn how to make your own campaigns successful at @planable marketing happy hour 🍹 #marketing101 #marketingtips #marketingideas #digitalmarketing
More from @kohisocial
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