The video offers actionable, unconventional advice that resonates with aspiring professionals, particularly in the marketing and creative fields. The creator's vulnerability and directness, combined with relatable struggles and successes, make the content engaging and shareable.
Summary
The creator shares six "unhinged" strategies that helped her grow her marketing career. These include creating content before feeling qualified, investing in courses, building a community before having a product, funding her own campaigns, saying yes to every opportunity, and reaching out to admired professionals for advice.
Structure
1Start creating content before feeling qualified
2Invest in courses and mentorship
3Build a community before having something to sell
4Fund your own campaigns
5Say yes to opportunities to be in the room
6Reach out to people ahead of you
Product placement
Original caption
My career was basically built on a series of “I have no idea if this will work, but let’s try it.” Somehow, a lot of them did. #CareerGrowth #MarketingCareer #CreativeFounder
More from @kohisocial
More breakout videos from this creator.
The video promotes the creator's community, "Kohi Klubhouse," which is presented as a platform for creatives and digital marketers. The creator's personal brand and services as a marketer and agency founder are also implicitly promoted through the advice given.
On-screen text
#1 I started creating content before I felt qualified.
#2 I spent money on courses and mentorship before I felt "ready."
#3 I built a community before I had anything to sell.
#4 I funded my own campaigns.
#5 I said yes to every opportunity that could put me in the room.
#6 I shamelessly reached out to people who were way ahead of me.
Transcript
6 unhinged things I did to grow my career in marketing.
Number one, I started creating content before I even felt qualified or experienced. I wasn't the most experienced marketer in the room back then. I wasn't the most accomplished, but I just started sharing what I was learning anyway. For an entire year, I posted every single day, but that year actually taught me how to write, how to communicate ideas, build a community and create opportunities for myself. And looking back those content actually actually open more doors than any remesh or portfolio ever did.
Second, I actually spent like 250,000 pesos for just one course. This felt really insane at the time. The funny thing is that not all of these courses were even directly related to what I was doing, which is marketing. I learned more about ads, PR, leadership, business, community building, and other areas outside my role. Some of my biggest career breakthrough actually came from skills that I wasn't originally trying to learn.
And next is I built a community before I had anything to sell or offer. Years ago, I started building what eventually became Kohi Club House. Today, this has grown into a community over 60,000 members. So what's even crazier is that some clients brand opportunities actually found us to that community.
Next is I funded my own campaign. When we first started building our production team, we didn't always have clients asking us to create the type of work that we wanted to be known for. So we funded some our own shoes. So, meaning we rented our locations, coordinate talents, plan these concepts and created campaigns simply because we wanted to build a stronger portfolio for our agency.
I said yes to every opportunity that could put me in the room. So, there was actually a period where I was just doing everything, podcast, speaking engagements, training sessions, community events, workshops, panels, even networking events. The more people who know what you do, what you care about and what you're good at, the more opportunities will come to you. Most careers aren't built in isolation. They're built through repeated exposure over time.
Lastly, I shames to reach out to people who I really admire. There was a period where I was just constantly in people's DMs. I reached out to agency founders, marketers, creators and business owners, people whose careers I really admired. So whenever I hit a road block, I will just reach out and ask questions. I didn't really expect them to reply because I know that they're busy But a lot of them actually did and I was just generally trying to learn and I think a lot of people underestimate how willing successful people are to help especially if you're respectful and just genuinely curious. Looking back, I don't think my career grew just because I was a most talented marketer in the room. I was just trying to figure things out as I went and every major opportunity in my career can be really traced back to one thing and that is putting myself in rooms, conversations and opportunities before I felt fully ready for them.
