How I booked 5 appointments from 7 cold calls

@haydenpawelski

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Selling · Course / Info

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Why it worked

The video likely performed well due to its relatable topic (cold calling challenges) and the promise of a unique, effective strategy. The creator's direct and energetic delivery, combined with a clear, actionable tip, would resonate with viewers looking to improve their sales skills.

Summary

The creator explains how they achieved a high success rate in booking appointments through cold calls by changing their objective. Instead of trying to sell, they focus on offering valuable ideas to potential clients.

Structure

1Introduction to the success rate of cold calls
2The mistake of sounding like a typical cold caller
3Personal example of booking appointments
4The key change: shifting the objective of the call
5Focusing on offering ideas rather than selling
6The reason for success: providing value and insights

Product placement

The video discusses sales techniques and implicitly promotes the creator's expertise or potential courses on sales, without naming a specific product.

On-screen text

Original caption

The best cold callers don’t sound like a cold caller #highticketsales #salestips #coldcalling

More from @haydenpawelski

Their other posts in the index, biggest breakout first.

How I booked 5 appointments from 7 cold calls KNOW AWAY BETTER GET CALLING AND CALLER. EXAMPLE, SALES LITERALLY SEVEN SCRIPT. MASSIVE OR THAT. WAS OBJECTIVE CALL. OBJECTIVE GO INTO ACTUALLY BOOK SHOW IDEAS BUSINESS. TELLING RIGHT EVERY UNDER THE CALL SELL WHEREAS DONE ON USE MENTORS TAUGHT ESSENTIALLY THE BE COOL GOT KNOWN THEIR IF THINK FOR WOULD SIT IDEAS COMPETITORS WHICH REASON, BOOK MORE QUALITY FROM SESSIONS.

Transcript

You know what blows me away, how much better results you actually get when you're cold calling and you just don't sound like a cold caller. For example, yesterday I went and booked five sales calls, literally only doing seven cold calls. And I didn't have a script, I didn't have a massive or list of leads or anything like that. And all I did was just change the objective of my call. I changed the objective from going into going out there and book them into appointments to actually wanting to book them onto a call to show them some cool ideas I have for their business. And I'm telling you that's the secret right there. Because every person under the sun knows the objective of a cold call was to try and sell you something, whereas what I've done instead is I've flipped it on its head and actually used something that one of my mentors taught me, which is just essentially asking the person if they'd be cool to see some of the cool ideas that you've got that you've known is been working for their competitors. Which then is the reason, why I'm able to book so much more quality conversations, just from my cold calling sessions.