Say that again Jay.

Say that again Jay. You already are extremely, incredibly successful at something, but because it's easy for you and natural for you, you don't think it's a skill. I absolutely love what Jay just said right here because the number one question that I get asked all the time is, what should I make content about? What do I think I should make content about? There is something that you are good at or that there is a skill that you have that you just don't recognize as a skill because it's mundane or it's something that is flying under the radar or something that you do every day or something that you don't put too much effort into. For example, people come to me all the time, "Oh my gosh, when you said X in this video, it blocked my brain about so much. It made me want to do X and now I feel like I understand X." In my head, I feel like this was the most basic thing. I feel like this is something that everybody knows. Not everybody knows what you know. Not everybody experiences what you experience. So stop thinking that what you know or what you're good at is something that's too boring or no one will care about. There are so many people in this world. There is somebody that is going to care about what you care about. Or there is someone that would benefit from you being good at something that you deem as boring or not a skill. At the end of the day, this is what's holding a lot of people back from even making content in the first place and this is why a lot of people will not be able to scale that into business, be able to sell anything, be able to brand themselves because you see your skill as something that is not exciting or that people will not benefit from. If you are better than a 99, then that is what you should be making content about. Not the 100, not the 99. But the 99 at a skill, that is what you should be making content about.