Get in class. Today we're going to go over the branding strategy of Miss Golloria herself.

Get in class. Today we're going to go over the branding strategy of Miss Golloria herself. This is something you're going to want to watch. I'm going to break this up into five parts of branding strategy so that you can copy this and implement it for yourself. There's five major pieces of branding strategy and we're going to talk about the first one today which is brand purpose. Brand purpose is what is the reasoning behind your brand? What is being made up of your brand? The purpose of Golloria as a beauty influencer was for her to showcase that there are a lot of gaps in the beauty industry in regards to making inclusive dark skin products. Now, there are dark skin creators that we've been seeing get on here and do beauty reviews, but what made her different? Where did she find the leg up? Because a lot of creators on TikTok who are of darker skin tones do beauty reviews. They do beauty reviews, get ready with me's, they do all the basic beauty content. But what Golloria did was, what purpose or what problem am I solving? And with all type of content, whether you're in beauty, whether you're in fashion, whether you're in lifestyle, has to solve a problem. This is not the old days of Aliyah and Jackie where you can get on the internet, and I'm not saying it does take work, but you have to solve a problem. Like if you want to grow faster, you have to solve a problem. So she got on the internet and said, there is not enough products for people of my skin tone. So I'm going to get on the internet, I'm going to review products, and I'm going to tell you how I feel about them based on my personal experience as a dark skin as a dark skin woman. So that was the purpose. Ask yourself this question: What is the purpose of your content and what is the purpose of you as a brand? If you don't have the answer, it's time to get back in the lab like Golloria says. You need to go back and figure out what your purpose is as a brand, and it can't be something generic. You have to have the leg up. If you want unique and amazing opportunities, monetarily, in this field, you have to be unique and amazing. So what is going to make you different? What purpose are you going to serve that's different from everyone else's?