Can you put yourself in two to five words? Huh?

Can you put yourself in two to five words? Huh? Apple think different, Nike just do it, football for us, bias, white castles, what you crave, TNT, we know drama. Why? Because the due diligence doesn't start when I shake your hand or I say the deal starts. The due diligence starts when I look up your name on this phone right here, way before I've ever met you. And the two to five words that you stand for are they here? And the people around you are they here on this phone, right? So, so all about the people you surround yourself. I mean, what I feel like I sound like a broken record. Two to five words should explain your brand. I love how he threw out those examples. Nike just do it. Apple thing different. I love some David and John. Okay, but I've said this so many times in the channel and I'm going to tell you guys something else that I always say on this channel as well, which is when people come to me, when clients come to me, I'll say, hey, so what type of content are you producing, right? What are you do? What are what are you trying to be known for? What what is your personal brand? What is that? And they'll sit down, they'll get on the car, you know, they're telling me their personal brand and I look at the clock and two minutes has went by. A minute has went by. Three minutes has went by. And when they're done talking, I tell them the same thing every time. Man, that's great. I love that. But what you just explained to me, the people on your FPY, don't get that explanation. So, if you cannot be explained in these in this small amount and people see your content on the F.P. It's not clear enough. It is not clear enough. If you have to explain to me how your page integrates and how your page comes together and it takes you more than 10 seconds, you do not have a brand, okay? And it is not clear. So I absolutely love this example that he used, but this is why I tell you guys what you think you're per and this is why I tell you guys sometimes too. Sometimes when you're in it, when you're in the middle of your page, you're in the middle of your content and you're making, you know, funny videos about your dog, but then you go to the gym and you feel like all of these things are connected because unfortunately, the only thing that are connecting these things are you. That's it. But when we are looking from the outside end, when a strategist is looking from the outside end, when someone knew that maybe would want to follow you as looking from the outside end, all they get to see is that 60 second video on their FPYV. That 2-minute video on their FPYV. And if those videos don't give people a key indication of what is to be expected from you, then we have a problem with that. I hope this helps.