I'm a director of applied AI and I work with Fortune 500 companies and let me tell you what I'm seeing in the industry.

The gaps that I'm noticing so you can like wedge in there to make some opportunities for yourself. Workforce adoption is still a pretty big gap and so at least compared to like what the CEO's are wanting. I see this basically everywhere is that an organisation will roll out these AI tools and then about 2% of folks are just like monsters and incredible with them and super efficient and really compounding their impact and then everyone else is like really overwhelmed with their day to day work and it's weird being alive and so they don't care about this new tool. If you're not a natural creative problem solver and a super curious person then you're not gonna be really incentivised to use it. So if you are someone who can within your own organisation or coming into a new one and help enable the workforce and to close that gap and make it more real and tangible to folks of how they can use it, how it can make their lives more helpful, that is what the C suite wants. And as a side note, the space is getting a lot more aggressive. This isn't like casual chat GPT use, like agents are being rolled out to large organisations with the expectation and the mandate that that folks need to use them, so people need help. Another big gap that lives a layer up from that is centralized knowledge for a business. Typically, the larger the organisation the more siloed it is. And that isn't gonna work with AI. AI accelerates where the direction you're going, so if you're all kind of living in your own worlds going different directions, it's gonna make more of a problem. So the value that you can bring to companies is not just enabling folks, that's a job in itself, but it's really helping businesses centralize their workflows. Think about what are the first principles of what they're actually trying to accomplish. A lot of workflows are built with humans in mind and people eyes and not for machines, so it's really to strip down of what is really the needed input and output and then help them redesign it with machines. Another big shift and gap and opportunity for you, if you so choose to fill it is that businesses have been set up and especially their marketing is to market to human beings. They in the past, you could have. We could run different channels. So from a marketing perspective, you kind of be saying a couple things across pages on your site and then you would get organic search results so you would pop up when someone's searching for something about your business or your social channels. They could all kind of live, they would be related but live in their own worlds. That is not how AI looks at your business. It's looks at all the different entities around your business, and it wants to see these really coherent clear signals, meaning that you can't be talking about different stuff on different channels. You can't be talking about different things in different ways on your site. It's gonna make it seem inconsistent which is gonna make it seem like it doesn't have authority, which is gonna make it not pull up your business when it's recommending it to its customers. There is a huge opportunity to help businesses evolve their marketing and really reshape it so that they are increasingly more visible to large language models and AI agents. I say all this just to share that, you know, change is weird, and it's also happening regardless of you and me. So I think it's smart to be strategic and to position yourself where you're gonna be most valuable in this new economy. And I know we've been talking about AI for years, and it's exhausting, but just flagging that it's starting to take, uh, it's starting to heat up and I think it would be very fruitful for you to get in on it now.