You can now order your favorite pair of Allbirds on Uber Eats

@shwinnabego

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Promoted product

Allbirds

The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.

2 videos2 creators

Why it worked

The video uses a surprising and counter-intuitive premise (ordering shoes via a food delivery app) to grab attention. It then pivots to discuss the decline of a once-hyped brand (Allbirds) and the struggles of another (Beyond Meat), tapping into broader consumer interest in brand performance and market trends. The inclusion of a celebrity endorsement and a discussion of weight-loss trends adds further layers of engagement.

Summary

The video discusses the surprising news of Allbirds shoes being available on Uber Eats and the brand's subsequent sale for a fraction of its former valuation. It then transitions to discussing Beyond Meat's new beverage and the stock performance of Beyond Meat, before touching on Serena Williams and the use of peptides for weight loss.

Structure

1Allbirds available on Uber Eats
2Allbirds sold for significantly less than its peak valuation
3

Original caption

Stuff that should’ve been April fools but is real

More from @shwinnabego

Product placement

Allbirds shoes are mentioned as being available on Uber Eats. Beyond Meat's 'Immerse' protein beverage and 'Beyond Burger' are shown. Serena Williams is shown in an image related to an endorsement, possibly for a weight-loss drug or peptide.

On-screen text

DTC You can now order your favorite pair of Allbirds on Uber Eats In an exclusive conversation with Retail Brew, Allbirds CEO Joe Vernachio talks about the brand's latest collaboration. 03-31-2026 NEWS What happened to Allbirds? Once valued at $4 billion, the brand known for its comfortable footwear just sold itself for a fraction of that. Here's what investors can expect. ADD ON GOOGLE [Photo: Victor J. Blue/Bloomberg via Getty Images] BY SARAH FIELDING FAST@COMPANY BRANDS THAT MATTER CALL FOR ENTRIES APPLY NOW Early Rate Ends 4/10 fastcompany.com BEYOND IMMERSE 10g PROTEIN 7g FIBER ANTIOXIDANTS* ELECTROLYTES PROTEIN BEVERAGE PEACH MANGO FLAVOR WITH OTHER NATURAL FLAVORS HIGH IN VITAMIN C 12 FL OZ (355 mL) BEYOND IMMERSE BEYOND BURGER PLANT-BASED BURGERS BURGERS À BASE DE PLANTES AVOCADO OIL HUILE D'AVOCAT 75% LESS SATURATED FAT 20g OF PROTEIN PROTÉINE Beyond Meat Inc NASDAQ: BYND 0.62 USD -130.76 (-99.53%) Closed: Apr 1, 8:00 PM EDT Disclaimer After hours 0.62 +0.0013 (0.21%) 150 100 50 0 2022 2024 2026 Open 0.63 High 0.66 Low 0.60 52-wk range 0.50-7.69 Mkt cap 282.04M P/E ratio Dividend Qtrly Div Am Quarterly financials 70.22M (-13.32% Y/Y) 2025 Q3 Revenue Earnings -286.73% EPS Miss What's Behind Serena Williams' Ozempic-Like Endorsement? Images may be subject to copyright. Learn More Visit > Share Save Q beyond meat Q beyond meat stock

Transcript

Stuff that should've been April fools but is real. And unfortunately, extremely real. Last year, Allbirds announced that you could buy their shoes on Uber Eats. Yes, just what I want. Please. Play where I order my food to get these. Anyway, Allbirds sold today for 40 million dollars. Once valued at 4 billion. People say what happened to Allbirds? I mean, outside of near everything horrible about the design of their shoes. This was really, um, nailed on the coffin. Beyond Meat. There's a new beverage infused with protein and electrolytes launching every single day. So seeing this is not that crazy. Until you realize that Beyond here is Beyond Meat guys. Nice. Boardroom meaning like, hey, do you guys know what we can do to reverse this trend? Maybe we launch a refreshing water that was associated with a vegetable meat company. Finally, nothing like the greatest female athlete of our time. Just like, yeah, hard work, discipline, all that stuff. Eating well doesn't matter. I'm here for the peptides. Give me a shot, give me a shot to lose weight.