you know those days when you're lazy

@glowishere

86.9K followers · usually 8.7K views a post

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SoundTikTok sound · Elegant holiday breakfast (jazz ver.)(1003941)

Promoted product

glow not dry concealer

glow global ambassador program

3 videos

Why it worked

The video leverages a relatable "lazy day" scenario to introduce a makeup product, combined with a time-sensitive sale announcement for the Amazon Summer Beauty Event. This creates a sense of urgency and offers a clear benefit (discount) for a practical solution.

Summary

The creator introduces their "not dry concealer" as a solution for lazy days when one doesn't want to apply foundation. They announce that the Amazon Summer Beauty Event is live until May 10th, offering up to 19% off the concealer.

Structure

1Introduce lazy day makeup problem
2Present 'not dry concealer' as solution
3Announce Amazon Summer Beauty Event
4Highlight discount and limited time offer

Original caption

our Amazon Summer Beauty Event is live don’t wait and restock now only til May 10! #notdryconcealer #glownotdryconcealer #amazonsummermusthaves #amazon

More from @glowishere

Product placement

Glow Not Dry Concealer: ACTS - it is a makeup product applied to the face to cover imperfections. Removing it would change the video's demonstration of makeup application. Amazon Summer Beauty Event: APPEARS - it is a promotional event banner. Removing it would not change what happens in the video.

Call to action

Restock now

On-screen text

April 27 to May 10 Summer Beauty Event

Transcript

you know those days when you're lazy and you don't want to put foundation that's when you use our not dry concealer and guess what guys our Amazon Summer Beauty Event is officially live it's until May 10th only you can get our concealer up to 19% off cause look how flawless my base is right now with just our not dry concealer if you were curious about it or in need of a restock this is your time hurry because limited quantities this isn't gonna last so get your not your concealer trust me because what