Hailey Bieber's Investment In Next Viral Beverage Brand

@thebrandblueprint

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14.5K

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536

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Promoted product

Halfday Iced Tea

Why it worked

The video leverages the star power of Hailey Bieber and a compelling founder's story to create interest in a seemingly healthy beverage. The comparison to Poppi and the focus on gut health tap into current wellness trends.

Summary

This video discusses Hailey Bieber's investment in the beverage brand Halfday Iced Tea, highlighting its health benefits and the founder's personal story. It questions whether Halfday will become the next viral beverage brand.

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Transcript, structure and on-screen text

5 beats, a 176-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

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Original caption

Hailey Bieber is an investor in the next viral beverage brand: Halfday Iced Tea. Halfday is a better for you iced tea that’s good for your gut with 6g of fiber and only 3g of sugar. Do you think this will be the next viral beverage brand? #haileybieber #halfdayicedtea #icedtea