1250 Likes are officially... dead

1250 Likes are officially... dead The algorithm has had an update JOURNAL The truth The algorithm isn't looking for perfect creators. It's looking for content that keeps people interested. Here's what you need to focus on... Signal 1 watch time Even Mosseri said the first 3 seconds are what counts the most. The more people stay watching your content, the more the platform assumes it's interesting and pushes it out Strong hooks matter because you need to give people a reason to stay. The algorithm loves content that people finish because it signals that the video delivered on its promise. (Mosseri is the CEO of Instagram) 1/4 Ademide Grace Signal 2 Likes per reach It's not about the number of likes. The ratio is important. 250 likes from 1000 views (25%), is better than 500 likes from 10,000 views (5%) A small account with strong engagement can rank better than a large account with low engagement/passive followers. 2/4 Ademide Grace Signal 3 Shares A share is worth more than a like. When someone sends your content to a friend, they're effectively saying: "You need to see this." The algorithm sees shares as one of the strongest indicators that content is valuable. 3/4 Ademide Grace Signal 4 Saves Saves tell the platform that people want to come back later. Think checklists, tutorials, step-by-step guides, templates, or advice people don't want to forget. The more useful your content is, the more saves you'll usually get. 4/4 Ademide Grace Focus less on fancy editing and more on: Getting people to stop scrolling Keeping them watching Giving them something worth saving or sharing THAT'S WHAT THE ALGORITHM IS REALLY JUDGING. Ademide Grace