What is the Content Formula?

@jayhoovy

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SoundTikTok sound · original sound - jayhoovy

Promoted product

John Hu's content strategy course

Stan | Linksite

Why it worked

The video provides a relatable and encouraging message about the content creation process, normalizing failure and offering a clear, actionable strategy for improvement. The visual aid of the 20 posts with a 2/20 highlight effectively communicates the core concept.

Summary

The video explains that most initial content pieces will flop, which is normal. The creator advises viewers to not take these failures personally but to view them as data to identify patterns in successful content for future iteration.

Structure

1Initial content flops are normal
2Most of the first 20 posts will fail
3A few posts will succeed
4Analyze successful posts for patterns
5

Original caption

15 of your first 20 posts are going to flop and feel embarrassing, and that's exactly how it's supposed to work. 1 or 2 will quietly hit, and those are the ones to study. Don't take the flops personally, treat them as data. Find the patterns in what actually worked, then go make more of that.

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Product placement

The video implicitly promotes a course or guidance on content strategy, likely offered by the creator 'John Hu' through their Stan Store, by discussing how to analyze content performance.

Call to action

Find the patterns in what actually worked, then go make more of that.

On-screen text

What is the Content Formula? 20 Posts On Social Media 2/20 Posts That Performed Well

Transcript

When you first piece your first 20 pieces of content... Of those 20, 15+ are going to flop. They're going to feel super embarrassing and feel super cringey. But maybe 1 or 2 of those to do well, and your job is to not be emotional about all of that and not take it personally. Just see it as objective data. What are the patterns between the 2/20 posts that actually did relatively well, what were the patterns to iterate on and improve on?