Hook

Their other posts in the index, biggest breakout first.
There are 3 books that have made me more money than my Stanford MBA, and I'm so grateful for these books. Number 1 is High Growth Handbook by Elad Gil. This is your bible to launching your first company. It teaches you how to raise money for the first time, how to land your first customer, how to make your first hires is everything you need to start your business. And number two is Hooked, which teaches you about how to build a really great product that starts to grow itself. Specifically by using this concept of a habit loop, where the more you use your product, for example, Instagram, the better the product actually gets for you, because your library, your interest graph actually gets better and better over time, and therefore your product gets better and better over time, and therefore your business starts to flywheel and grow itself. Because the more people who come on, the better experience that you have and the better business that you have as well. You need to be with your customer. You need to like feel so that you can make this habit loop, this product as awesome for your customers, because that's what will truly scale. And then lastly, and I'm so grateful for this book. It's Get Scalable by Ryan Deiss. This is the book when I was first getting to $1 million, I was trying to figure out how to get to $10 or $30 million or $100 million plus. Ryan lays out the formula of how you actually scale, which is this buzzword that everyone talks about, but no one actually teaches you what that means and how to do it. Where if you're someone who constantly feels stuck in meetings, they can't hire a team to replace them properly, they can't figure out how do they actually get out of the day-to-day of the business. This book is for you, and will give you the exact workflow and the process, and a machine that starts to work for you and make money in your sleep.