Good sales people sell features.

@milanasarenac

39.0K followers · usually 3.8K views a post

Views

38.5K

Likes

3.0K

Comments

32

Shares

589

SoundTikTok sound · Mouse click sound

Promoted product

Sales Masterclass

Linktree. Make your link do more.

Why it worked

The video leverages a well-known sales expert (Robert Herjavec) and distills a key sales principle into a short, easily digestible format. The use of on-screen text and a relatable visual of someone on their phone makes it engaging for a social media audience, while the 'masterclass' framing implies valuable, condensed information.

Summary

This video explains that while good salespeople sell features and great salespeople sell outcomes, truly exceptional salespeople sell feelings. The explanation highlights that decisions are driven by emotions, which are then justified by logic, emphasizing the importance of connecting with a customer's feelings to drive sales.

Structure

1Good sales people sell features
2Great sales people sell outcomes
3Really great sales people sell feelings
4Decisions are driven by emotion, justified by logic

Original caption

@Robert Herjavec giving us a masterclass in brain based selling that works with how humans actually make decisions 🧠🙌🏼🙌🏼 #salestips #salestraining

More from @milanasarenac

Product placement

The video features a clip of Robert Herjavec discussing sales techniques, with on-screen text overlaying a woman looking at her phone, promoting a '10 second masterclass in SALES'. The creator's bio link is provided, suggesting it leads to more information about this masterclass.

On-screen text

A 10 second masterclass in SALES

Transcript

Good sales people sell features. Great sales people sell outcomes. And really great sales people sell feelings. Mm hmm. The reason why this is so important is because the part of the brain that makes decisions is the part of the brain that is responsible for feelings. So we decide based on emotion and then we justify it with logic. So if you want someone to buy from you, you need to speak to their feelings. This is why salespeople, great salespeople make people feel understand things, but feel things. They don't just understand things, but feel things.