How she OUTSELLS men using sales psychology

@milanasarenac

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Why it worked

The video uses a compelling clip from a popular show (Mad Men) to illustrate a sales psychology concept. The creator then provides a concise explanation, highlighting the difference between selling features and selling emotions, which resonates with viewers interested in sales and marketing.

Summary

The video features a clip from Mad Men where a female salesperson uses psychological tactics to sell a car by appealing to the male buyers' desires and their wives' safety concerns. The creator then explains that the salesperson's success lies in selling emotions and appealing to the real decision-maker, not just the features of the product.

Structure

1Introduction of the scene: woman outselling men
2The sales pitch: focusing on car specs vs. emotions
3The reveal: selling to the wife's perspective
4The closing: the emotional appeal of the car
5Creator's explanation: selling emotions, not just features

Product placement

The video features a clip from Mad Men showcasing a Ford Mustang advertisement and a sales meeting. The creator uses this clip to illustrate a sales psychology concept.

Original caption

A MASTERCLASS in sales 👏🏼👏🏼 Plus she also does this one thing most people miss: she sells to the REAL decision maker (not him) - watch to the end to see who 😉 Follow @milanasarenac if you want to get dangerous good at selling 🔥 #salestips #salestraining #salescoach

More from @milanasarenac

Call to action

Follow @milanasarenac if you want to get dangerous good at selling

On-screen text

How she OUTSELLS men using sales psychology (Watch until the end for the close) Good afternoon boys. A wrong room, sweetheart. We don't need dictation. I'm Kelly Jones. I'll be running the meeting today. You must be Phil Hunley. Neil Brown. All due respect. All due respect, Mrs. Jones, we're a progressive company. We employ 16 women in our steno pool. We're selling sports cars. We're selling a 355. 355 for 28 cubic inch V8 beast is what you're selling. You wanna focus on the car's speed. Thankfully. You have something that your competition doesn't have. The Mustang Fastback. The All-New Mustang Fastback. 355 Horses for him. 355 horses for him. Seatbelts for the family. The seatbelts. For the family. The seatbelts. Well, we put them in mandatory next year. Imagine the conversation. Imagine the conversation if someone told your wife. That this car. It's 355 horses and 105 top speed. This car is what brings her husband home. Safe to her family. Every night. Now she wants you to have it. She says the words every married man dreams of hearing. I'd feel so much better. If you bought yourself. That Mustang. Sweetheart.

Transcript

Good afternoon boys. Good afternoon boys. A wrong room, sweetheart. We don't need dictation. I'm Kelly Jones. I'll be running the meeting today. You must be Phil Hunley. Neil Brown. All due respect. All due respect, Mrs. Jones, we're a progressive company. We employ 16 women in our steno pool. We're selling sports cars. We're selling a 355. 355 for 28 cubic inch V8 beast is what you're selling. You wanna focus on the car's speed. Thankfully. You have something that your competition doesn't have. The Mustang Fastback. The All-New Mustang Fastback. 355 Horses for him. 355 horses for him. Seatbelts for the family. The seatbelts. For the family. The seatbelts. Well, we put them in mandatory next year. Imagine the conversation. Imagine the conversation if someone told your wife. That this car. It's 355 horses and 105 top speed. This car is what brings her husband home. Safe to her family. Every night. Now she wants you to have it. She says the words every married man dreams of hearing. I'd feel so much better. If you bought yourself. That Mustang. Sweetheart.