How to sell an IDENTICAL product using sales psychology

@milanasarenac

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Selling · Other Product

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Why it worked

The video effectively uses a relatable scenario (selling identical products) and a clear, actionable strategy (selling an experience, not just a product) to provide value. The use of a concrete example like the candy jar makes the concept easy to understand and apply.

Summary

The video explains how to sell an identical product by focusing on the experience and nostalgia it evokes, rather than the product itself. The creator uses an example of a candy jar to illustrate how to reframe the product as a 'transporter tool into childhood' to create emotional value for the customer.

Structure

1Introducing the challenge of selling identical products
2Demonstrating competitor products
3Highlighting the perceived sameness of products
4Explaining the importance of messaging over product features
5Using a candy jar as an example of selling an experience
6Connecting the product to nostalgia and childhood memories

Product placement

The video shows a candy jar, presented as a product that is identical to competitors'. The creator then explains how to sell this product by focusing on the experience and nostalgia it provides, rather than the product itself.

Original caption

If you’re selling something identical to your competitors, there’s only ONE way to differentiate it. It’s NEVER the product itself that you sell. Watch til end to see how I’d sell this. #salestips #salestraining #salescoach #highticketsales

More from @milanasarenac

Their other posts in the index, biggest breakout first.

On-screen text

How to sell an IDENTICAL product using sales psychology (Watch till the end to hear it) of your Yes, it is. describe what's on the table of you? It's fantastic. it's unique, it's beautiful. a unique product? That's correct. Here's one competitors. Here's another competitors. Now to me, looks exactly the same. I... so to me, They are identical. It's hand-packed make any difference to the consumer. Uh... the bow on the top adds value of it. the bow? To sell an identical product to your competitors is not the problem. There's a million bakeries. There's a million coffee shops. It's not the product that you differentiate itself. Although if you can do that, great. It is going to be the messaging. So what she needed to do was to do some work on her sales messaging so she could sell this as an experience instead of a lolly jar with a pretty bow on top. I was selling this, I would be selling it like an experience. You know that feeling when you used to go to the corner shop when you were little and you'd fill up a jar with all of your favourite lollies and you'd watch that jar fill up and you'd be so excited to go home and eat it? Well, that's what we've packaged for you here. This is a jar filled with nostalgia and memories, a transporter tool into your childhood. So when you give this to someone, you gift them the gift of memories that we are selling to you. That's how you would sell.

Transcript

of your products, isn't it? Can you describe what's on the table in front of you? Yes, it is. It's fantastic. It's unique. It's beautiful. So this is a unique product? That's correct. Here's one of your competitors. Here's another one of your competitors. Now to me, they look exactly the same. I... so to me, they don't look the same. They are identical. It's hand-packed. That won't make any difference to the consumer. Uh... the bow on the top adds value of it. Is the bow? So to me, they don't look the same. They are identical. It's hand-packed. That won't make any difference to the consumer. Uh... the bow on the top adds value of it. Is the bow? To sell an identical product to your competitors is not the problem. There's a million bakeries. There's a million coffee shops. It's not the product that you differentiate itself. Although if you can do that, great. It is going to be the messaging. So what she needed to do was to do some work on her sales messaging so she could sell this as an experience instead of a lolly jar with a pretty bow on top. I was selling this, I would be selling it like an experience. You know that feeling when you used to go to the corner shop when you were little and you'd fill up a jar with all of your favourite lollies and you'd watch that jar fill up and you'd be so excited to go home and eat it? Well, that's what we've packaged for you here. This is a jar filled with nostalgia and memories, a transporter tool into your childhood. So when you give this to someone, you gift them the gift of memories that we are selling to you. That's how you would sell.