Why it worked
The video uses a popular meme format to create intrigue and encourage engagement through guessing. The inclusion of sports equipment and a personal care product hints at a lifestyle or athletic endorsement.
Summary
The video shows a person in athletic wear preparing for a workout with an Australian rules football and a can of deodorant. The on-screen text poses a question to the viewer about guessing the brand's newest ambassador.
Structure
- 1Person preparing for workout
- 2Close-up of football and deodorant
- 3Person running through cones
- 4Person interacting with football
Product placement
Sherrin: appears, it is a brand of Australian rules footballs. Removing it would not change what happens in the video.
Ray White: appears, it is a brand of real estate agency. Removing it would not change what happens in the video.
Gem: appears, it is a brand of deodorant. Removing it would not change what happens in the video.
On-screen text
The devil works hard but the
Gem girls work harder....
can you guess who our
newest ambassador is?