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3.6Talking HeadSocial Proof hook
Hook
The devil works hard but the Gem girls work harder.... can you guess who our newest ambassador is?
@gem.au
79.8K followers · usually 5.9K views a post
Views
20.9K
Likes
905
Comments
52
Shares
139
Why it worked
The video uses a popular meme format to create intrigue and encourage engagement through guessing. The inclusion of sports equipment and a personal care product hints at a lifestyle or athletic endorsement.
Summary
The video shows a person in athletic wear preparing for a workout with an Australian rules football and a can of deodorant. The on-screen text poses a question to the viewer about guessing the brand's newest ambassador.
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Transcript, structure and on-screen text
4 beats and 4 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
We’ve been waiting for this one ❤️🔥🥵 #newproductlaunch #fragtok #afl #mensdeodorant #fragrancetiktok
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