When you see Gem in Superdrug looking like this

@gem.au

80.0K followers · usually 5.1K views a post

Views

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SoundTikTok sound · burner wave which one x promiscuous

Promoted product

Gemgem-products.co

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

11 videos

Why it worked

The video leverages the creator's excitement and the visual appeal of a well-stocked product display to create a relatable and aspirational moment for viewers interested in beauty products.

Summary

The video shows a display of Gem brand deodorants and fragrance mists in a Superdrug store. The creator picks up a Gem deodorant from a basket, highlighting the product's presence in the store.

Structure

1Display of Gem products in Superdrug
2Creator picks up a Gem deodorant
3Close-up of Gem products on shelf
4

Original caption

When we show up at @Superdrug we show up 💓🫧🎀🛍️ #gemdeodorant #superdrug #superdrugbeauty #vanillagirl

More from @gem.au

Product placement

Gem (acts): A brand of deodorant and fragrance mists. Its products are displayed on shelves and picked up by the creator. Removing it would change what happens in the video. Superdrug (appears): A retail store. Its logo is visible on the storefront and its shelves display the products. Removing it would not change what happens in the video.