Why it worked
The video offers a unique and unconventional 'secret' technique (puncturing chicken with shears) that promises to solve a common cooking problem (dry chicken breast), making it highly shareable and intriguing.
Summary
The creator demonstrates their method for preparing juicy chicken breasts in an air fryer. They emphasize seasoning generously, using kitchen shears to puncture the chicken, and cooking at 400 degrees Fahrenheit for 18-20 minutes, flipping halfway through.