One week ago

@nogood.io

192.5K followers · usually 3.3K views a post

Views

26.8K

Likes

4.5K

Comments

81

Shares

105

SoundTikTok sound · original sound - nogood.io

Promoted product

Meccha Chameleon

Paint yourself to blend in! "Meccha Chameleon" is a new-sensation hide-and-seek game where you paint your white body to mimic the stage. Spot, pose, and "artistic skill" are keys to survival. Deceive Seekers with techniques that put chameleons to shame! Supports public matches and streaming.

3 videos3 creators

Why it worked

The video leverages the viral nature of the "friendslop" genre and the game Meccha Chameleon's unique concept of blending in. By showcasing real-life applications and the game's unexpected success, it taps into internet culture and the idea of a "marketing cheat code" that resonates with viewers interested in viral trends and indie game success stories.

Summary

A game called Meccha Chameleon, which involves blending in by painting, has gone viral and is now being played in real life. Despite being criticized by some as a "friendslop" game, its unique marketing strategy and viral nature have led to over 10 million copies sold in one week.

Structure

1Introduction of Meccha Chameleon and its viral trend
2Real-life application of the game's concept
3

Original caption

A new friendslop pc game has entered the chat: Meccha Chameleon🎮👾#mecchachamaeleon #gamers #friendslop #pcgame

More from @nogood.io

Product placement

The video prominently features the game "Meccha Chameleon" through gameplay footage, its title card, and discussions about its popularity and sales. It also shows examples of people playing the game in real life by painting figurines and placing them in public spaces, as well as a screenshot of the game on Steam.

On-screen text

ONE WEEK AGO WHERE YOU HIDE TO BLEND IN STARTED AND NOW PLAYING IT THE CHARACTERS TO BLEND IN THEIR CITIES FROM HONG KONG AT DOING THIS CAN'T TELL UNLESS YOU MECHA CHAMELEON MECHA CHAMELEON FRIENDSLOP FRIENDSLOP INDI GAME FRIENDSLOP MECHA CHAMELEON THE GAME Buy MECHA CHAMELEON $5.99 Add to Cart LOOP CONTINUES JUST BECOMES CULTURE AAA STUDIO WITH $100 MILLION MARKETING BUDGET

Transcript

One week ago, this game where you hide by painting yourself to blend with the map started going viral. And now people are playing it in real life. By taking models of the characters and painting them to blend in all across their cities. And one guy from Hong Kong has gotten so good at doing this that you literally can't tell that they're there unless you zoom in. A lot of people are hating on this though. Saying that Macamillion is just another French slap game which have been taking over the Indie Gamespace for a while now. And they're correct, but that's exactly why it's so brilliant. Macamillion was made in just two months by two people. And despite spending no money on marketing, they've still sold over 10 million copies in just one week. because the friend slap genre is actually just a marketing cheat code. One friend group posts a funny clip which makes another friend group buy the game and the loot continues until the game just becomes internet culture. That's not something that Triple A Studio can buy with a hundred million dollar marketing budget.