Why it worked
The video showcases a comprehensive and aesthetically pleasing skincare routine using popular products, appealing to viewers interested in beauty and self-care. The creator's use of multiple products and the clear demonstration of each step, combined with the "link in bio" CTA, encourages engagement and potential purchases.
Summary
The creator demonstrates their nighttime skincare routine, starting with cleansing their face with multiple products including Bioderma cleansing oil, Nivea eye makeup remover, CeraVe cleanser, and Beauty of Joseon toner. They then apply Anua Azelaic Acid serum, Torriden Hyaluronic Acid serum, Beauty of Joseon eye cream, Torriden intensive cream, and Tatcha lip balm.
Product placement
BIODERMA Sensibio Cleansing Oil: acts as a soothing makeup remover cleansing oil for sensitive skin. It is used to remove makeup and cleanse the skin. Removing it would change the video's content. Nivea Canada Eye Makeup Remover: acts as an express eye makeup remover. It is used to remove eye makeup. Removing it would change the video's content. CeraVe Hydrating Cleanser: acts as a hydrating cleanser for normal to dry skin. It is used to cleanse the face. Removing it would change the video's content. Beauty of Joseon Glow Rice Milk Toner: acts as a toner to revitalize skin. It is used to tone the skin. Removing it would change the video's content. Anua Azelaic Acid Serum: acts as a serum for skin concerns like acne and hyperpigmentation. It is used to treat the skin. Removing it would change the video's content. Torriden US Dive In Hyaluronic Acid Intensive Serum: acts as a serum to hydrate the skin. It is used to hydrate the skin. Removing it would change the video's content. Beauty of Joseon Revive Eye Cream: acts as an eye cream to revitalize the skin around the eyes. It is used to treat the eye area. Removing it would change the video's content. Torriden Dive In Intensive Cream: acts as a cream to hydrate the skin. It is used to moisturize the skin. Removing it would change the video's content. Tatcha Lip Balm: acts as a lip balm to moisturize the lips. It is used to moisturize the lips. Removing it would change the video's content.