Why it worked
The video showcases a comprehensive and aesthetically pleasing skincare routine using popular products, appealing to viewers interested in beauty and self-care. The creator's use of multiple products and the clear demonstration of each step, combined with the "link in bio" CTA, encourages engagement and potential purchases.
Summary
The creator demonstrates their nighttime skincare routine, starting with cleansing their face with multiple products including Bioderma cleansing oil, Nivea eye makeup remover, CeraVe cleanser, and Beauty of Joseon toner. They then apply Anua Azelaic Acid serum, Torriden Hyaluronic Acid serum, Beauty of Joseon eye cream, Torriden intensive cream, and Tatcha lip balm.