Why it worked
The video provides a transparent look into daily expenses in an expensive city, which is relatable to many viewers. The creator's use of the Monarch app to track spending also serves as a subtle promotion for the app.
Summary
This video follows a person's daily spending in New York City, highlighting their gym routine, commute, free meals at work, and an expensive Ethiopian dinner. The creator uses the Monarch app to track expenses, concluding that their daily spending was $84.69.