Hot climate?

@clarinsofficial

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Clarins Double Serum Foundation

Inspired by our worldwide bestselling Double Serum, this skincare-rich foundation is developed with the same expertise as our high-performance skincare. This dual-phase makeup + serum formula pushes the boundaries of makeup with a Double Radiance Innovation that delivers immediate and long-term results. The makeup phase is formulated with A.U.R.A. Technology that delivers a precisely engineered blend of glycerin, squalane, and illuminating microcrystals to enhance light diffusion for an instant glow. The serum phase features Stabilized Papain, a papaya-derived molecule, to refine and smooth skin, revealing a visibly brighter, more radiant complexion over time. Enriched with 87% skincare ingredients, this breakthrough foundation is powered by 9 plant extracts and 5 active molecules, including age-defying Turmeric extract, a regenerative Matriyxl 3000 peptide, and Hyaluronic Acid for 24-hour hydration,² offering skincare efficacy like never before.** Organic Strawberry Tree Fruit extract* helps refine skin’s texture and minimize the appearance of pores, while Vegetal Squalane and Organic Aloe Vera extract* keep skin hydrated. Clarins' plant-based Anti-Pollution Complex protects against damage from outdoor and indoor environmental pollution, including skin-aging blue light from electronics. To complement the age-defying, skin-perfecting results, start with our potent Double Serum for enhanced efficacy of both products.³ With an ultra-sensorial serum texture, the foundation provides a luminous finish and comfortable coverage for up to 12 hours.¹ The unique dual-chamber technology keeps the makeup and serum phases separate until application, combining only at the last moment to ensure optimal compatibility and maximum efficacy of the skincare ingredients. An adjustable dial dispenses a custom-sized drop of makeup, providing flexible coverage from medium to full, depending on your skin’s needs. Available in 37 skin-true, undertone-correct shades. *Organic ingredients are

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Original caption

Double Serum Foundation, applied with the Palm Press Method, step by step. This pressing motion controls shine and locks wear in all day, especially good if you live somewhere humid or your skin tends to get oily by midday. Watch @contentbynianch break down the technique from prep to final press. #DoubleSerumFoundation #PalmPressMethod #MakeupTok

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Why it worked

The video effectively targets a common pain point (oily skin in hot weather) and offers a simple, actionable solution with a specific product. The "Palm Press Method" is a unique and memorable technique that makes the application process visually engaging and easy to follow.

Summary

This video demonstrates the "Palm Press Method" for applying Clarins Double Serum Foundation, highlighting its ability to control shine and provide long-lasting wear, especially in hot or humid conditions. The method involves tracing lines of foundation and then pressing it into the skin to set it.

Structure

1Introduce problem (hot climate/oily skin)
2Introduce solution (Palm Press Method)
3Introduce product (Double Serum Foundation)
4Demonstrate application technique
5Explain benefits (locks in wear, controls shine)
6Conclude with recommendation

Product placement

Clarins Double Serum Foundation: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Clarins Paris: APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would NOT change what happens in the video.

On-screen text

Hot climate? Oily skin? The Palm Press Method. This one's for you. Double Serum Foundation Trace three lines across the face and then blend upward for a natural lift. Press both palms flat to the face 3 soft presses on the upper face and 3 on the lower. The pressing locks in wear & controls shine all day. Only 2 steps but perfect for any skin type. I think you're going to love this one.

Transcript

Hot climate? Oily skin? This one's for you. The Palm Press Method. Double Serum Foundation Trace three lines across the face and then blend upward for a natural lift. Press both palms flat to the face 3 soft presses on the upper face and 3 on the lower. The pressing locks in wear & controls shine all day. Only 2 steps but perfect for any skin type. I think you're going to love this one.