OK Double Serum Eye

@clarinsofficial

640.1K followers · usually 4.1K views a post

Views

2.2M

Likes

4.9K

Comments

21

Shares

250

SoundTikTok sound · Simple Life

Promoted product

Clarinsclarinsusa.com

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

6 videos

Why it worked

The video effectively combines a soft sell with clear demonstrations of the product's benefits and key ingredients, making it relatable and trustworthy for potential customers.

Summary

The video showcases the Clarins Double Serum Eye, highlighting its key ingredients like turmeric, marjoram extract, niacinamide, and phyto-caffeine. The creator explains how these ingredients work together to target signs of aging around the eyes, promising visible results within a week.

Structure

1Introduction of Clarins Double Serum Eye
2Explanation of key ingredients and their benefits
3Demonstration of product application
4

Original caption

A new era of eye care just launched, and it's already earning its hype. Double Serum Eye combines 6 plant extracts and 5 active molecules, including NEW Organic Marjoram and Turmeric, to target dark circles, puffiness, fine lines, and loss of firmness, all in one formula built on 30 years of longevity science. @curatedbyange breaks down exactly why this one's different, and why she couldn't wait to get her hands on it. #DoubleSerumEye #Clarins #NewSkincare

More from @clarinsofficial

Product placement

Clarins Double Serum Eye (EYE) ACTS - it is an age-defying eye concentrate that is applied to the skin to target dark circles, puffiness, fine lines, and loss of firmness. Removing it would change what happens in the video. Clarins (PARIS) APPEARS - it is a brand name on the product packaging. Removing it would not change what happens in the video.

On-screen text

turmeric marjoram extract nickelamide phyto-caffeine

Transcript

OK Double Serum Eye If you know Double Serum you already know why I'm excited about this one. I think turmeric and marjoram extract working together to target aging on two levels. Plus niacinamide for dark circles, and phyto-caffeine for puffiness and results in just one week. It's my everyday go-to, lightweight, effective and my under eyes just look so much better.