Can you sell me this pen?

@caroline.career

42.3K followers · usually 33.0K views a post

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Selling · SaaS › Marketing Tool

Sproutseen in 49 videos →https://www.usesprout.com/mobile?utm_source=ugc&utm_medium=tiktok&utm_campaign=caroline.career&dev=macos&ref= ↗

Why it worked

The video effectively uses the common problem of losing everyday items to create a relatable scenario. By first understanding the viewer's pain points (losing pens, wasting time/money) and then offering a specific, affordable solution with added value (personalization, convenience), it creates a compelling, low-friction pitch.

Summary

The creator asks the viewer about their experience losing pens, highlighting the frustration and cost associated with it. They then pitch a pen with personalized engraving and a clip for $5, framing it as a solution to the viewer's everyday problem.

Structure

1Introduce the "sell me this pen" scenario.
2Establish the problem: losing pens frequently.
3Relate the problem to the creator's own experience with job applications and Sprout.
4Ask about budget for a pen.
5

Original caption

now was that soo hard?? #jobsearch #layoffs #jobhunt #genzcareer #sales

More from @caroline.career

Their other posts in the index, biggest breakout first.

Present the solution: a personalized, functional pen for $5.

6Confirm the value proposition and close the sale.

Product placement

Sprout: ACTS - used to auto-apply to jobs with tailored resumes and cover letters, saving time. Removing it would change how the creator applies for jobs. Sprout Mobile App: ACTS - mentioned as the product that solves the problem of losing pens and costing time/money to replace them, and is used to auto-apply to jobs. Removing it would change the video's premise.

On-screen text

*lets get started *sales is just getting them to realize your product solves a problem *relate to them on something *time for the pitch 🥺 *phew I did it 😅 *YAY GOT HIMMM

Transcript

So can you sell me this pen? Yeah, of course. But before I do, can I ask you a couple of questions? Yeah, sure. Go ahead. So when was the last time you used the pen? This morning actually. I was just signing some documents. Perfect. And what happened to that pen? Do you still have it? I actually have no idea. I think I left it somewhere or someone took it. So you needed a pen this morning, you used it, and now it's gone. How often does that happen to you? To be honest, all the time. I'm really bad with pens, so I lose them constantly. And when you can't find one, you usually do? I probably just ask someone to borrow one or run to the store and buy one. So it's fair to say this happens pretty regularly, up wasting your time. Yeah, yeah, it does. Yeah, same. I hate doing things the long way, it's like when I was applying for jobs, I used Sprout just to auto-apply with resumes and cover letters instead of doing everything manually. Same idea here, though. Final question. If you were to buy a pen right now, what kind of budget do you have in mind? A maximum of $6. Got it, got it. So what you've told me, you use pens regularly, you lose them all the time, when you don't have one, it ends up costing you time or money to replace it. So what if you had a pen like this, your name engraved on it so no one accidentally takes it, stays attached to your notebook, writes smoothly, you can actually enjoy using it. For $5, you're basically solving a problem that happens to you every day. Would you say that's worth it? Yeah, let's do it.