The video effectively uses a relatable pain point (losing a pen at a critical moment) and presents a novel solution (a trackable pen). The creator's energetic delivery and the use of the Sales Echo platform to simulate a pitch to a well-known figure like Jordan Belfort likely contributed to its engagement.
Summary
The creator attempts to sell a Bluetooth-trackable pen to Jordan Belfort, framing it as a solution to the common problem of losing pens during crucial deal-signing moments. The video showcases the Sales Echo platform, which simulates a sales call and provides feedback on the interaction.
Structure
1Introduction: Day 15 of trying to sell a pen to Jordan Belfort.
2Problem: The frustration of losing pens during important moments.
3
Original caption
BANG!!! Ifyk yk this is HUGE #pitch #coldcalling #salesecho #sellmethispen #closer
More from @_lukesells
More breakout videos from this creator.
Solution: Introduction of a Bluetooth-trackable pen.
4Sales Pitch: Offering two pens and asking for feedback.
5Outcome: Simulated call ends, and the creator reflects on the score and their own sales approach.
Product placement
Jordan Belfort (person, not a product)
Sales Echo (app, used to simulate a sales call, its interface is shown, and it provides feedback on the call. Removing it would change the video's demonstration of the tool.)
Mont Blanc (brand of pen, mentioned as a comparison point for quality, but not acted upon or sold.)
Call to action
Follow for day 16.
On-screen text
Day 15
Trying to sell a pen
to Jordan Belfort
Transcript
Day No. 15 of trying to sell this pen to Jordan Belfort. Last weekend I flew to New York City to try to meet up with Jordan in person. However, I couldn't find them. So today, Sales Echo is going to have to do. Jordan, this is Luke with Luke pens. Uh, look, it's day No. 15 of me calling you. Here's the thing, Jordan. I got a question. Would you prefer to save money or to save time? What's this about? Well, Jordan, I just gotta ask, have you ever been in a situation where you were about to sign a deal, but you could not find your pen, preventing you from signing that deal? I lose expensive Mont Blanc pens constantly during high stress trading moments, and it pisses me off. Wow, Jordan. I mean, I. So does that ever impact the way deals flow through your system? Sometimes, yeah. Yeah. So, like, when you come down to that, that bottom line and. And you can't find that pen, what do you typically do? I just grabbed another one. But it's the principle of it. I mean, yeah, it is. I mean, that's money just gone, right? Just stupidly. Jordan, um, so a lot of stock brokers, actually, I'll come. I'll inform you that that's a very common problem. And then you're not alone. Um, and then. In fact, 1.2 million people struggle with this exact same problem on the day to day basis, Jordan. That's why Luke Pen solves that fill, I mean, solves that gap. Fills that gap. Holy shit. So what we've designed here, Jordan, is a Bluetooth trackable pen. You lose it, you ping it from your phone, you find it immediately, Jordan. While the product description was good, the "Holy shit" was unprofessional. Next time, just smoothly transition into the solution. What we've designed here, Jordan, is a Bluetooth trackable pen. Now let me ask, would this save you that last minute time searching for pens? You might be onto something. Right on Jordan. So look, this pen is something that will sit by your side. It will look exactly like a Mont Blanc, feel like a Mont Blanc, except it'll have this tracker in it. Jordan, how about I send you two of them, you'll pick between blue or black ink, uh, and let me know if you like them or not. What's the catch? The catch, Jordan, is that you gotta tell me if you like it or not. Alright, I'm listening. Alright, Jordan, sounds good. So I'll send these over to you, um, and I'll look back to. I'll look to hear feedback by next week. Make it quick. Alright, Jordan. You too. Oh ho ho ho. Bang! Come on. That might have been it. What are we gonna get on that? Boom! 81. I would have liked to see a 90 in that. But here's the thing. Here's my key takeaway. I mean, here's my highlight reel. Wow, Jordan. I mean, I. That would piss me off for sure, too. So does that ever impact the way deals flow through your system? This was a great moment where you empathized with the prospect and immediately followed up with a relevant discovery question. I mean, that would piss me off too, for sure. So does that ever impact the way deals flow through your system? I was corporate as could be. I love it. Follow for day 16. I think this. I think we just sold it.
