Looks pretty, but did it make you any f*cking sales?

Looks pretty, but did it make you any f*cking sales? Every fashion designer breakdown video comparing brands using the same fabric is genius marketing content. It just skips one thing. Buyer types. Is anyone else obsessed with these videos right now? There's a lot of them popping up on TikTok where basically people in the design industry, and I actually did fashion back in the day at RMIT, people in the design industry are comparing all these different products of the same style from different brands based on the fabric that they're made from. I cannot get enough. My name's Kate, I'm a sales and marketing strategist and business consultant and I've helped multiple brand founders go from 160k a month to 1 million dollars a month. I've also helped bigger brand folks from 40 million a year to 200 million a year and work towards their exit strategy. One of the things that these videos do not do is consider the customer and I do a lot of work in sales psychology, buyer psychology and consumer psychology. Comparing the fabric of products is a very particular buyer type. It's the analytical buyer. The analytical buyer, and you need to know this brand founders, you need to know the way that your customer buys so that you can create content and market to them in the way that they buy. Because if you create content that's not in the way that they buy, that is probably why your revenue is stuck. So a customer who wants to know every ingredient of a product before they buy it, a skin nerd who wants to look and compare the ingredients of two skincare products back to back and side by side is an analytical buyer. Exactly the same fashion buyer who wants to know the fabric her products are made from or her pieces are made from and compare them before placing her order. I am not an analytical buyer. I'm an expressive buyer. So for me, I like to see the full outcome of the product. I want to see the jacket styled. I want to see how the jacket when I pair it with all my pieces together is going to make me look. As an expressive buyer, I don't care if Henne used the same fabric to create a 349 dollar jacket as Target. It is irrelevant to me. Because I'm an expressive buyer, I just go to the final look. And unfortunately, through these videos, it just reinforced how much of an expressive buyer I was and when you communicate through the way that the customer buys, price no longer becomes an issue. For me, I ended up choosing one of the most expensive jackets, even though I had more information around the fact that it was using the same fabric as the 39 dollar jacket was at Target because the outcome for me looked better. Keen to hear your thoughts, drop a comment below.