Looks pretty, but did it make you any f*cking sales?

Looks pretty, but did it make you any f*cking sales? An influencer trash Bobbi Brown's foundation to 13 million people and this is how she responded. And it was fucking genius marketing that hit all marketing pillars in one video that was less than like 10 seconds long. If you guys don't know me, my name is Kate. I'm a sales and marketing strategist and business consultant to six to nine figure brand founders. I help brand founders hit their first 100k month. I consult to brand founders to hit their first million dollar month and I help brands hit two million dollar plus months consistently to work towards becoming a 40 million to 200 million dollar a year business. Meredith Duxbury is the coverage queen and she went viral when she picked up one of Bobbi Brown's foundations and did a video on how it did not work. Bobbi Brown used the opportunity to get back in her content and respond. We all know that founder led content is killing it right now. But what you don't know is that you can hit all three pillars in one if you are a high profile founder. So Bobbi basically responded to Meredith's video by doing the same application using the foundation and showing people that that was the wrong way to apply it and of course it didn't work. And the video went viral. They sold out of the products and they hit a new revenue record in their business. Now let me break this down for you in terms of how this has three pillars of marketing in the one video. Number one, Bobbi Brown is well known. She's a celebrity. She's a high profile person that is a tact content. This was supported by throwing the foundation, putting it all over her face. That's a visual hook. Number two, she actually educated people on how to use the product. She showed the product in the video which is selling. And then number three, she converted people because she proved in the same video that you can get results by showing people how to apply it properly. Did you see both videos go viral? What do you think? Drop a comment below. I would love to hear your thoughts.