Hook

Their other posts in the index, biggest breakout first.
Sofa Dofa makes a million a month from organic marketing alone. I never want to hear any brand founder in Australia again complain that Instagram and TikTok do not work and cannot make you money. Look at this, Facebook Ads Library, no ads. You know what I love about Sofa Dofa and Bailey, is they make their brand look fun. Yes, you need the right strategy in Instagram, yes you need the right strategy in TikTok to make money from those channels, but if you are never on those channels, good fucking luck even finding out what the right strategy is. If you are just a brand spending money on Google and Meta and even TikTok ads and Pinterest ads, but you are hardly posting to either channel, you are literally leaving cash on the table. You have to think about where your clients or your customers are. They are on TikTok, they are on Instagram, and you are fighting for their attention from every every other competitor and every other brand founder. If you need a strategy to get onto TikTok, you just need to put your phone in front of your face and start talking. Start taking photos, start taking content. And if you don't want to do that, then get someone in your team to do that. Bailey is just as exciting and just as interesting and just as funny as Sofa Dofa. All of us start somewhere. These guys just got on TikTok, started taking videos of themselves. They now have like four accounts between them, two brand accounts, no, two Sofa accounts, two one brand account, and then Bailey has his own account. And they travel, and they have fun, and they do pranks, and they do jokes, and they do silly things, and it's entertaining, and they capture your attention, and they get you into their brand. And all of this is done with no investment in paid spend, and they are making a lot of cash and a lot of profit every single month because Meta is not taking a share. Is that something that you want? I want to know what you think of Sofa Dofa below. Do you even know who they are? Because they are all over my TikTok and I fucking love them.