Looks pretty, but did it make you any f*cking sales?

I am crushing big time on Adam Sullivan right now of evidence based training and here is why. Adam is worth about 30 million a year and one of the tactics he does in his marketing and he might not even know that he is doing this is attract content which I talk about a lot in my videos. You need to know based on who your customer is and what they like, how to attract them in, warm them up and sell to them and then convert them into buyers. And a great attract concept which a lot of my other founders do as well is give back campaigns. Adam hits the streets, Adam is connected to the community, Adam gives back and this attracts people like me into his world. He has been known to buy 100 coffees for strangers, he has been known to invite people into his campaigns, he has been known to do an entire campaign on someone who is about to die. This is how you reach people without paid ads. You should be doing this and then backing it with paid ads. This is not only how you give back, but it is also how you build a community and obsessive and raging fans around your business. It is also how you go viral and get people sharing and talking and DMing about your content and it is all based on who your customer is, who your audience is and what they are interested in. And for me, I am interested in giving back, I am interested in a brand that has value, I am interested in a brand that cares about other people and Adam Sullivan is a perfect example of that. What are you doing to attract your customers in, drop a comment below.