What the hell?

What the hell? Sportsgirl only have teenagers in their content. Get half the women who shop there are 35 plus. I did a viral video on Sportsgirl last week and anyone who commented said that they were 35 plus. This is why I don't understand why brands like Mimco, Maya, etcetera, Country Road aren't doing market research on their customers, including Sportsgirl. Sportsgirl could be making a hell of a lot more money right now if they actually included one, nostalgia, because millennials used to shop at Sportsgirl and they're the ones who still shop there now, 20 years later. And two, actually included mature women in their content. I used to shop at Sportsgirl. I had the most amazing shoes from Sportsgirl. I found out Tony Bianco shoes used to make those shoes. I remember when the duffel bag was fucking huge. And don't get me started on the tan. They used to have this glow, wipe on glow. It was the fucking best product ever. I looked like a shimmery, glowy babe, but my whole clothes were like ruined. So Sportsgirl, if your number one customer is 35 plus and the millennials who shopped 20 years ago, why is there no nostalgia in your marketing and why are you not showing mature women who are buying from your store to celebrate them and tap into people like them to increase your revenue? I want to know. Drop a comment below.