pick an emoji and

@contourcube

480.0K followers · usually 5.5K views a post

Views

15.9K

Likes

209

Comments

16

Shares

9

SoundTikTok sound · hate that i made u love me one more time adamusic

View velocity

+4.8K views over 27.0d · ~179/day · 7 observations

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

22 videos

Why it worked

The interactive "choose your own adventure" format, combined with visually appealing emojis and aspirational benefits, likely engaged viewers and encouraged them to swipe through the slides, leading to the product reveal and a soft sell.

Summary

This TikTok slideshow presents a "choose your own adventure" style visual experience where users are prompted to pick an emoji and follow its path. The paths lead to various benefits like a "calmer mood and cooler skin" and a "fresh, awake feeling," ultimately showcasing the Contour Cube and its serums as a way to achieve these results, with a call to action to shop via the link in bio.

Structure

1Introduction with emoji choices
2Following a chosen path to benefits
3

Original caption

Drop the emoji you chose in the comments! ⬇️ No matter which Contour Cube you land on, you’re choosing a more refreshed, depuffed, glowy version of you. ❄️💙 Want to level up your routine? Simply add one of our freezable serums inside your Contour Cube for an extra skincare boost while you ice. ✨ Which emoji did you get? 👇 #contourcube #facialicing #depuff #skincareroutine #glowingskin

More from @contourcube

Product placement

Contour Cube: ACTS - its interface is operated (it is filled with serum and frozen, then used on the face to depuff and refresh skin). Removing it would change what happens in the video. Contour Cube serums: ACTS - they are added to the Contour Cube and used on the face for a skincare boost. Removing them would change what happens in the video.

Call to action

shop now link in bio

On-screen text

pick an emoji and follow it to the end! loading... your new morning bestie loading... a calmer mood and cooler skin loading... that fresh, awake feeling shop now link in bio