This is day No. 22 of trying to sell this exact pen to Jordan Belfort.

@_lukesells

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Why it worked

The video uses a common TikTok trend of a creator attempting to sell a product to a famous individual, creating a narrative hook. The creator also incorporates a secondary product (Sales Echo) to add a layer of meta-commentary on sales performance, which can be engaging for a business-minded audience.

Summary

The creator is on day 22 of trying to sell a pen to Jordan Belfort, pitching it as a "career pen" that is durable and can help make more money by preventing delays in signing. The video then shows a screen recording of a sales training platform called Sales Echo, which analyzes sales calls and provides feedback, with the creator expressing disappointment in a low score.

Structure

1Introduction and the challenge of selling a pen to Jordan Belfort
2The creator's pitch about the pen's durability and features

Original caption

We’re back folks sorry for the delay. Follow for day 23 #pitch #coldcalling #salesecho #sellmethispen #closer

More from @_lukesells

Product placement

The creator is pitching a pen, which they claim has a Bluetooth tracker and is durable enough to be run over by semi-trucks. They also mention a sales analysis tool called Sales Echo, which is shown on a computer screen.

Call to action

Do you have 15 seconds to hear more about how this could fit for you personally?

On-screen text

Day 22 Trying to sell a pen to Jordan Belfort This is day No. 22 sell this exact pen to Jordan Belfort. I'm hoping that we don't get to day 30 before I sell this thing to him So I'm going after him today. Like seriously, Jordan, who's this? Jordan, it's Luke from Luke Pens. I just gotta ask what really is a pen to you? A pen is a pen, Luke. What's your point? Is it? Is it pen just a pen to you, Jordan? I'm sure a pen has been the one signing a lot of money for you. Look, I'm in the middle of a 50 million dollar trade right now. And what's and what's 50 million dollar trade is your pen, Jordan. The reason I'm calling you today is because we've built a career pen, Jordan. It's a pen that's meant to last with you for your entire career. Jordan, um, do you have 15 seconds to hear more about how this could fit for you personally? A 15 seconds huh? Alright, impress me. Alright, Jordan, so we put a Bluetooth tracker in this thing. With semi trucks: It's made out of the same quality if not better than the same. We put it in the hands of brokers like yourselves, and we've only heard good things. We priced it at two hundred dollars with a five dollar monthly subscription to handle any maintenance that may come up. This pen will be your right hand man, um, entire career. Is this sound like ready to commit to, Jordan? $200 and a monthly $200 for a pen subscription. I buy whatever pen the firm hands me. Who cares? Well, the people that care are the people that to consistently replace their pens. I'm not losing pens I'm making money. What's next, right? What if a pen could help me make more money? Every time that you delay a. A signing because you can't find your pen, fill that gap. He's just so stubb . This is sales echo, by the way, to answer any questions. And 65. Are you kidding me? I thought we did a little better than that.

Transcript

This is day No. 22 of trying to sell this exact pen to Jordan Belfort. I'm hoping that we don't get to day 30 before I sell this thing to him so I'm going after him today like seriously. Jordan, who's this? Jordan, it's Luke from Luke pens. Um listen, I just got to ask like what really is a pen to you. A pen is a pen, Luke. What's your point? Is it? Is a pen just a pen to you Jordan? I mean I'm sure a pen has been the one signing a lot of money for you. Look, I'm in the middle of a $50 million trade right now. And what's and what's going to sign that $50 million trade is your pen, Jordan. The reason I'm calling you today is because we've built a career pen, Jordan. It's a pen that's meant to last with you for your entire career, Jordan. Um, do you have 15 seconds to hear more about how this could fit for you personally? 15 seconds, huh? All right, impressed me. All right, Jordan, look, so we put a Bluetooth tracker in this thing. We've ran it over with semi-trucks. It's made out of the same quality if not better than a Montblanc and it writes just the same. We put it in the hands of a lot of stock brokers like yourself and we've only heard good things. We priced it at $200 with a $5 monthly subscription to handle any maintenance that may come up. This pen will be your right hand man throughout your entire career. Is this something that you're ready to commit to, Jordan? $200 for a pen and a monthly subscription? I buy whatever pen that firm hands me. Who cares? Well, the people that care are the people that don't want to have to consistently replace their pens. I'm not losing pens. I'm making money. What's next? Right, what if a pen could help you do both? How's a pen going to help me make more money? Every time that you delay a signing because you can't find your pen. This pen will fill that gap. He's just so stubb. This is sales echo by the way to answer any questions. And 65. Are you kidding me? I thought we did a little better than that.